Bruce Clay, Inc. Authors
Bruce Clay
President
Bruce Clay®, Inc.
Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions including Search Engine Strategies, WebmasterWorld, ad:Tech, Search Marketing Expo, and many more, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many other publications. He has also been featured on many podcasts and WebmasterRadio shows, as well as appearing on the NHK 1-hour TV special "Google's Deep Impact". He has personally authored many advanced search engine optimization tools that are available from the company Web sites.
- Bruce Clay is on the Board of Directors of the SEMPO (Search Engine Marketing Professionals Organization).
- Search Engine Optimization All-in-One for Dummies by Bruce Clay and Susan Esparza, is available now. It is the flagship Search Engine Optimization All-in-One for Dummies series.
- Bruce Clay is recognized as a Wikipedia Notable SEO.
Featured Audio/Video Links:
How Caffeine Is Already Changing the Search Landscape
Interview with WebProNews on "Ranking is Dead"
Do Flash, JavaScript, and CMS Systems Still Hurt SEO?
Black Hat vs. White Hat SEO - What Difference Does It Make?
SES Chicago: Bruce Clay
Interview with Online Media Daily
Interview with Eric Enge, Stone Temple Consulting
The Wall Street Jounal's Vauhini Vara interviews Bruce Clay
Ad:Tech San Francisco Interview with Bruce Clay
MeFeedia links to Bruce Clay podcasts
Bruce's interview with Marketing Voices
Monte Cahn and Bruce Clay
Featured Articles:
Do 301 Redirects Result in PageRank Decay?
2010: The Search Marketing Year in Preview
Retooling the SEO Tool Belt | Changing search engine methods require updated SEO tools
2009: The Year in Preview
A Successful SEO Project Starts With Training
The Case for White Hat SEO
2008: The Year in Preview
Protecting Your Brand's Reputation Online
Optimizing Your Landing Page for Better Conversions
Avoiding SEO Pitfalls
Making Search More Relevant
Put SEO in Your Site Design
Blog Ads Expand Search Inventory
Thirty Pieces of Silver: How Lane's Gifts lawyers sold out
Email Best Practises Pay Off
The Future of Online Video Ads
The Promise of Behavioral Targeting
Search Drives Ecommerce Online and Offline
Jessica Lee
Content and Media Manager
Bruce Clay, Inc.
Jessica joined Bruce Clay in 2010, bringing with her years of experience in writing for magazine publications, online media and corporate communications, as well as a background in public relations and marketing. She has a degree in communications with a public relations emphasis from San Diego State University. Jessica has also been known to hug a tree and literally wouldn't hurt a fly (she prefers the trap-and-release method).
Blog posts by: Jessica Lee
Featured ArticlesThe Ins and Outs of Meta Data
Tackle SEO Web Content Writing with Ease
Virginia Nussey
Producer/Media Journalist
Bruce Clay, Inc.
Virginia is an Producer/Media Journalist and director of the radio show SEM Synergy for Bruce Clay, Inc. She has a B.A. in English and an M.A. in journalism. Outside the office, she likes to take day trips, play Rock Band and dote on her tortoise, Hiccups.
Featured Audio/Video Links:
Interview with Neal Rodriguez on SMX Coverage
Co-host of the SEM Synergy radio show and podcast on WebmasterRadio.FM
Featured Articles:
Takeaways from SMX Advanced Seattle 2010
Understanding SEO for Small and Local Businesses
The Case for Page Speed Optimization
Web Analytics: Framework 2.0 & SEO Resources
Link Building Basics
2009: The Year in Review
Focusing SEO Efforts with Server Log Data
SEO and the Conversion Funnel
Holiday PPC Campaign Planning
SEO Recommendations for Nofollow Implementation
Matt Cutts on Nofollow and the Siloing Solution
How to Write a Strong Call to Action
Travel Guide for International SEO
Big Watah: Case Study in Brand Management and Viral Marketing
The Big Three Webmaster Tools Roundup
Methods and Implementation of Redirects
What You Need To Know From SMX Advanced
Search Engine Optimization Training Opportunities
The Essence of SMX West 2008
Give, Get, Go: SEO Charity Contest Winners Announced
Aaron Landerkin
Manager, Software Development
Bruce Clay, Inc.
Aaron has over 3 years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in Computer Science and a B.S. in Computational Mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, html development, servers and search engine optimization makes him a "jack of all trades" for our SEO company. His work can be found in several chapters of the Search Engine Optimization All-in-One for Dummies book.
Featured Articles:
Making Sense of Web Site Metrics
Dynamic Sites and Mod Rewrites
Sorting Out Redirects
Robert Esparza
Senior Consultant
Bruce Clay, Inc.
Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."
Featured Articles:
Yes, Virginia, Search Engine Optimization Is Worth the Investment
Bradley Leese
Senior SEO Analyst
Bruce Clay, Inc.
Bradley has B.A. in Fine Arts and in his previous life worked as a Web developer and graphic artist. He joined Bruce Clay in 2003. Bradley has more than 7 years experience working as a Web developer with an emphasis in html programming, interface and usability design making him an enthusiast for deconstructing and rebuilding Web sites. His 4+ years working at Bruce Clay have helped to establish the perfect marriage of form and function while learning to help clients architect and execute the perfect online vehicle for high sales conversions. Bradley and Maryann helped in the creation of the Search Engine Optimization All-in-One for Dummies book, by writing the Table of Contents.
Featured Articles:
XML Sitemaps Defined: Part 1
Building a Web Site Theme with Silos, Part 6: Site Maps
Building a Web Site Theme with Silos, Part 5: Keyword Rich Content
Building a Web Site Theme with Silos, Part 4B: Link Structure
Building a Web Site Theme with Silos, Part 4A: Link Structure
Building a Web Site Theme with Silos, Part 3: Folder/Directory Structure
Building a Web Site Theme with Silos, Part 2
Building a Web Site Theme with Silos, Part 1
SEO Competitive Research, Part 8: Troubleshooting Techniques
Mike Terry
Software Development Engineer
Bruce Clay, Inc.
Michael Terry is an SEO analyst at Bruce Clay. Before joining Bruce Clay, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.
Featured Articles:
Programming for SEOs: How to Easily Write Custom Data Extraction Scripts
Title Tags Deconstructed
Maryann Robbins
Senior SEO Analyst
Bruce Clay, Inc.
Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann and Bradley helped in the creation of the Search Engine Optimization All-in-One for Dummies book, by writing the Table of Contents.
Featured Articles:
Building an XML Sitemap
Alessandro Agostini
Managing Director Bruce Clay Europe
Bruce Clay Italia
Alessandro has operated as a marketing executive in several FMCG businesses, and comes from a career across Europe as a marketing specialist with leading European firms such as Ferrero, Campari and Bolton Manitoba. Alessandro holds a degree in Business Administration, has been a speaker at over 24 sessions including lulm University, Radio Rai, Eba Forum, Bocconi University. He has been quoted in Finanza e Mercati, E-conomy, Corriere della Sera Il Sole 24 ore, MarketScope, My Marketing and other publications.
Featured Articles:
Universal Search in Google.it
For the love of Itanglese
Des Odell
Director
Bruce Clay Australia
Des Odell is a founder and director of Bruce Clay, Inc. in Australia. Des has worked in the technology and Internet space as a consultant, investment banker and manager for over fifteen years. Des worked extensively around the world including the UK, Europe, USA and Africa and is now based in Sydney. He has a Bachelor of Commerce (Honours), is a qualified Chartered Accountant and has an MBA from the Australian Graduate School of Management.
Blog posts by: Des Odell
Featured Articles:
Universal Search Occurences and Types in Google.com.au
Martin Orliac
Senior Search Marketing Consultant
Bruce Clay Australia
Hi-Tech fan boy and Net Neutrality defender, Martin loves spending hours cracking his head on complex formulas or experimenting with new SEO techniques. As a true Frenchman, he loves drinking wine and eating cheese with baguette.
Blog posts by: Martin Orliac
Featured ArticlesSEO Factors & Trends 2010 - July Update
Richard Bedford
Search Manager
Bruce Clay Australia
Rich is a search manager at Bruce Clay Australia, joining the team in Sydney in 2008. Before joining Bruce Clay, Rich worked for a number of SEO companies in the UK and Australia. He comes from a technical background, starting his career as a systems specialist, after completing a BSc in computer science, and is the font of all knowledge for technical topics in the Bruce Clay Australia office. Rich likes whiskey and scuba diving, although preferably not at the same time.
Blog posts by: Richard Bedford
Featured Articles:
Robots Exclusion Protocol Reference Guide
Guest Authors
Claudia Bruemmer
Guest Writer
Bruce Clay, Inc.
Claudia Bruemmer writes Web content in Web analytics, email marketing and branding. She also writes articles on various aspects of Internet marketing. As Managing Editor of ClickZ from 1998 to 2001, Claudia wrote and edited articles, created the editorial calendar, recruited writers, created content threads, developed article-writing guidelines and reviewed submissions. As communications specialist for an ocean engineering firm, Claudia co-authored a technical article published in Sea Technology. She wrote and published advertising brochures and corporate brochures. Her interests lie in online marketing, search engine marketing and all forms of Web advertising.
Featured Articles:
Optimizing Content for Universal Search
The Impact of Personalization on SEO
The Expanding Role of Search in Internet Market
Is There a Mobile Ad in Your Future?
Generate Customer Loyalty with Email
Jim Sterne
Guest Writer
Bruce Clay, Inc.
Jim Sterne is the Founding President of the Web Analytics Association and produces the eMetrics Marketing Optimization Summit.
Featured Articles:
What is Web Analytics?
Keri Morgret
Guest Writer
Bruce Clay, Inc.
Keri Morgret is the OER coordinator at the Institute for the Study of Knowledge Management in Education, where she supports research and analysis efforts in the development of global OER initiatives. Her background and interests include online learning, usability, information design, social media, search engines, and information retrieval. Keri received her M.A. in Learning, Design, and Technology from Stanford University.
Featured Articles:
SEO Contest Winner's OER Commons 90 Day Update



