Volume 98: January 25, 2012
California
May 14 - 18, 2012
July 16 - 20, 2012
September 10 - 14, 2012
December 3 - 7, 2012
Sydney, Australia
1-Day Training
February 29, 2012
July 31, 2012
September 4, 2012
November 6, 2012
Milan, Italy
Conference Training
San Jose February 27, 2012
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New York March 23, 2012
Toronto June 13, 2012
San Francisco August 17, 2012
Chicago TBD, 2012
Combined Searches
Whether you are an SEO expert or just learning the basics of the search engine optimisation industry, you will often find that you need to combine some of the commands that we discussed in the Advanced Search Operators section in order to get the information you are seeking. For example, you may find yourself wanting to determine how many pages on a site have a particular keyword phrase in their Title tag. Fortunately, it is possible to combine multiple search operators to find information just like this.
Let us further examine the case mentioned above. Because Title tags are weighted quite heavily in most of the search engines’ algorithms, we often want to determine how many times a particular keyword is used in the Title tags throughout a specific site. The following query will allow you to obtain this information in both Google and Yahoo!:
site:www.sampledomain.com intitle:"keyword phrase"
In this case, we have two advanced search operators that work together as expected. However, you will have to keep in mind that there are many combinations of basic and advanced search operators that will not work. For example, you cannot combine a site command in Google with an allintitle: search as we have below:
site:www.sampledomain.com allintitle:keyword phrase (this query will not work)
There are a few types of search operators that can never be used in combination with another operator. For your reference, we have included them below:
- Every Google "allin" operator
- Operators that request special information (e.g. define:, stocks:, etc.)
- Search operators that are specific to a page (cache:, related:, url:, etc.)
Considering the number of operators that exist for all of the search engines, it is very hard to determine every combination that will work. In the end, discovering which combinations work and which ones do not is going to be a matter of trial and error.