PPC Articles
Pay per click advertising can generate enormous return on your investment. With targeted ads, proper keyword selection, good copy and optimised landing pages it is possible to increase your traffic and conversion. Articles in this section are geared toward developing an understanding of PPC issues and refinement. For permission to reproduce any article on this page, please contact us. To learn more about our authors, please visit the Bruce Clay Authors page.
The State of the Australian Search Market, SEO Newsletter, February 2010
Holiday PPC Campaign Planning, SEO Newsletter, August 2009
Seven Free Search Marketing Tips for Nonprofits, SEO Newsletter, June 2009
Affiliate Marketing: Increasing Money and Traffic, SEO Newsletter, January 31, 2008
Mastering PPC Management, SEO Newsletter, November 30, 2007
Estimating the Real Click Fraud Rate, SEO Newsletter, March 15, 2007
Planning Your Holiday SEM Campaign, July 2006
Budgeting for Pay Per Click, June 2006
Click Fraud - Bane of Paid Search, May 2006
Pay Per Click: The Crown Jewel of Search, March 2006
Will Pay-per-Call Invite Click Spam?, SEO Newsletter, February/March 2006