Volume 98: January 25, 2012
California
May 14 - 18, 2012
July 16 - 20, 2012
September 10 - 14, 2012
December 3 - 7, 2012
Sydney, Australia
1-Day Training
February 29, 2012
July 31, 2012
September 4, 2012
November 6, 2012
Milan, Italy
Conference Training
San Jose February 27, 2012
Toronto April 24, 2012
Seattle June 7, 2012
New York October 5, 2012
New York March 23, 2012
Toronto June 13, 2012
San Francisco August 17, 2012
Chicago TBD, 2012
Pay Per Click Management Rates
We approach PPC Management with a very different philosophy than most. Our pay per click philosophy is that keywords should be selected and managed if they convert and achieve your business goals. Conversion for a PPC search engine marketing campaign can be defined as immediate revenue or delayed revenue such as a lead.
As a result we do not typically advocate clients have hundreds or thousands of keywords. Instead most of our PPC clients generally have 150-300 keywords and we manage them to achieve a targeted conversion metric such as Cost Per Sale/Acquisition or Cost Per Lead (if conversion can be measured.)
Our base rate for our pay per click management services starts at A$4,000 per month. Each month, the Client must provide:
- A deposit on this account ("Service Fees") equal to the largest Monthly Fee plus the largest monthly PPC Spend which must be made five business days prior to the end of each month. The deposit must be accomplished in advance of the spend.
- A monthly deposit of fees equal to the Monthly Fee plus the current month's PPC Spend which must be made five business days prior to the end of each month.
- We will retain the Monthly Fee then deposit the Pay Per Click Spend into search engine accounts.
- Failure to provide Service Fees via wire transfer five days prior to the deposit date required by the search engines may delay the monthly continuation of this project. We will only continue PPC management services once Service Fees have been received at our bank.
The example of this is that a A$25,000 PPC Spend (amount deposited in, for example, your Google account managed by us) with a calculated fee (based upon keyword distribution) of A$4,000 service (for a total of A$29,000), must be deposited (wired or company check) in our bank account five business days prior to the end of each month. We will retain the Monthly Fee and distribute the Pay Per Click Spend into the Google, Yahoo!, etc. account with an intended activation date of the first of each month. Having us handle the distribution allows us to balance the PPC Spend as appropriate between the various search engines to mamimise the traffic and project goals.
Need Help Managing Your PPC Campaigns? - Read more about our Pay Per Click Management Services or Request a Quote. Also see search engine marketing pricing for some of our other services which include search engine optimisation, SEO training, Web analytics and more.