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Meet the SEOToolSet® Instructor


Jeremy Bolt - Director

Bruce Clay Australia

Jeremy has over fifteen years experience in leading, managing and advising organisations, as a director, manager and consultant.

Jeremy understands the need to be found on the web through focused search and paid search results, and the importance of maximising the return on these investments in the short and medium term.

Jeremy was previously a consulting partner at Deloitte and has managed numerous complex engagements and projects and set-up and managed companies in a variety of industries, operating both offline and online. Jeremy has experience in implementing internet marketing initiatives into corporate environemnts, as well as setting up large search engine optimisation projects and paid search campaigns, as is well aware of the challenges and constraints involved. Jeremy's experience includes financial services, media, health, real estate and the entertainment industries.

Jeremy is a certified SEO analyst and Chartered Accountant.

Kate Gamble - Search Manager

Bruce Clay Australia

Kate Gamble is a Search Engine Marketing Consultant with Bruce Clay Australia. Kate has worked on a wide selection of blue chip corporate websites including industry leaders in travel, jobs, legal services, financial services and personals as well as numerous small business websites including online faxes, electricity switching, digital signage and online software.

Kate is also actively involved in offline and online social networking including blogging, micro blogging and online networking from a traffic, online branding and reputation management perspective as well as instigating ‘Sydney SEO’, an industry drinks night, to network and share ideas with others in search marketing. Kate has developed and run an online video network and has achieved significant success for Bruce Clay’s clients in developing strategies for the growth of their online presence around social platforms like Facebook and LinkedIn all the way through to Last.Fm, Digg and Twitter.

Bruce Clay Inc. is a global Internet business consulting organisation with an emphasis on search engine optimisation, they are famous for their search engine relationship chart, the SEOToolset and Code of Ethics, and SEO Training which is run globally but occurs every 6 months in Australia.

Prior to Bruce Clay Kate worked in advertising, television production and software development.

Bruce Clay - President

Bruce Clay, Inc.

Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions including Search Engine Strategies, WebmasterWorld, ad:Tech, Search Marketing Expo, and many more, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many other publications. He has also been featured on many podcasts and WebmasterRadio shows, as well as appearing on the NHK TV special "Google's Deep Impact". He has personally authored many advanced SEO training and search engine optimisation tools that are available from the company web sites.

Bruce Clay, Inc. is in the top 2000 firms in the 2007 INC 5000 list of the fastest growing private companies in America.

Bruce Clay is recognised as a Wikipedia Notable SEO: http://en.wikipedia.org/wiki/Bruce_Clay

Bruce Clay is also in development of a major SEO book project for Wiley Books. This book is targeted for publication in late 2008 and will be the flagship search engine optimisation book in the all-in-one series.

Bruce Clay is the host of the prime-time WebmasterRadio.fm show covering all of the Search Engine Marketing industry. The SEM Synergy Show, with top guests, news and commentary, covers the SEM industry as only we can.