« Yahoo! and the Spam... | Blog home | Or you could look out... »

January 21, 2005

Google Grants Advertisers Greater Control in Adwords.

Posted by Susan Esparza on 01/21/2005 @ 11:40 am | Comments Off

In a bold move, Google will be providing Adwords API to customers. Currently, AdWords gives its advertisers very little control. Advertisers have no choice in terms of how often an ad will be displayed, when it will be displayed, where it will be displayed, and how much it will even cost. The new policy will allow advertisers to write their own applications controlling delivery, time and price. The creative functions are endless and represent an unprecedented opportunity for advertisers to take control over their accounts.

Silicon Valley Watcher has the full story.

Sharing is caring!

About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Pay Per Click / Online Ads