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April 13, 2005

Brand Blind

Posted by Susan Esparza on 04/13/2005 @ 3:37 pm | Comments Off

Barry (Rustybrick) over at Search Engine Roundtable has an neat idea. He’s calling it the Coke vs Pepsi Search Engine Test and like the famous taste testing trials, would be conducted using a “white labeled” engine that would randomly query one of the top four engines, Ask Jeeves, Google, MSN and Yahoo! into a non-branded page. The results would also ask the user to assess the relevancy of the results.

The final tally would be very interesting from the standpoint of branding and how it influences perceptions of relevancy. Barry asks that anyone interesting in building the white labeled engine contact him.

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: SEO Tips & Tricks