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May 2, 2005

MSN: Coming up from behind

Posted by Susan Esparza on 05/02/2005 @ 11:10 am | Comments Off

Last month, we pointed out the MSN Search team interview where they said they thought of themselves as a small scrappy start-up. It seems that the Seattle Times agrees. Today’s article on MSN Search reads like every “come from behind to win” sports film ever. I could almost hear the strains of Queen’s We are the Champions towards the end there.

All joking aside, MSN has indeed come a long way in two short years and only continues to get better. Having the force of the MSN network behind them is a huge boon that gives the search team an advantage as relevancy through personalization becomes the new Holy Grail of search. Like Yahoo! they have a great deal of very detailed information on their customers. They have to be working on many ways to capitalize on that.

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Search Engine Optimization