Republished Content vs. Unique

The question of content is one hotly debated in many forums. While some maintain that there is no better way to increase your rankings, others shun it in favor of aggressive link building. Because the balance lies somewhere between the two, it’s impossible to ignore the value that properly search engine optimized content will have. Today’s Search Engine Watch article, Search Engines and King Content, is a look back at the What is Content panel from SES New York. Panelist’s suggestions included utilizing every opportunity place optimized content, keeping articles short and on topic so as to appeal to your human visitors as well, and always using your own unique content rather than reprinted content.

The article goes well with Barry’s (RustyBrick) post on Search Engine Roundtable. Jumping off from a thread at SEO Chat regarding the merits of unique content vs. reprinted articles, Barry notes that the equation boils down to a simple point: Do you want to link back to an expert or do you want to be the expert?

Related posts:

1. Companies Create Content-less Content
2. Protecting Your Site from Content Theft
3. Does Google Pay Content Providers?
4. Content Writing and Conversion Funnel Optimization in the SEO Newsletter
5. Using Competitive Research to Find Content Ideas

About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.