« Search Engine... | Blog home | Updated Webmaster... »

June 3, 2005

Searching in the UK

Posted by Susan Esparza on 06/03/2005 @ 10:03 am | Comments Off

Andy Beal points to a BBC article on the search industry. Released to coincide with SES London, the BBC concludes that the future of search looks bright. According the study, search is growing faster than new users are coming online, suggesting that internet users are slowly becoming more hip to search.

However, increased search doesn’t necessarily mean smarter search. All four major engines admitted that they still have a lot of work to do in answering customers’ questions. MSN’s research found that more than half of complex queries go unanswered.

Sharing is caring!

About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Search Engine Optimization