Searching in the UK

Andy Beal points to a BBC article on the search industry. Released to coincide with SES London, the BBC concludes that the future of search looks bright. According the study, search is growing faster than new users are coming online, suggesting that internet users are slowly becoming more hip to search.

However, increased search doesn’t necessarily mean smarter search. All four major engines admitted that they still have a lot of work to do in answering customers’ questions. MSN’s research found that more than half of complex queries go unanswered.

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About the Author

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of Search Engine Optimization All-in-One Desk Reference For Dummies.

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