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June 17, 2005

Yahoo using title tags instead of directory titles.

Posted by Susan Esparza on 06/17/2005 @ 9:28 am | Comments Off

One of the complaints about being in the Yahoo Directory is that very often one’s carefully crafted title was replaced by the directory title and description. Today Barry, rustybrick, noticed a change. The on-page title is being selected over the directory title. As the SEW forum thread notes, this is a good move on Yahoo’s part as the title tag is more likely to be up to date and accurate.

It remains to be seen if this is a permanent change or just an experiment.

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Design, Search Engine Optimization