John Battelle’s The Search

Wired is carrying an article today excerpted from John Battelle’s new book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. The excerpt covers the meeting of Larry Page and Sergey Brin and retells the much-told story of the creation of PageRank.

From the article, a brief digression into the basis of PageRank–Citations:

Academics build their papers on a carefully constructed foundation of citation: Each paper reaches a conclusion by citing previously published papers as proof points that advance the author’s argument. Papers are judged not only on their original thinking, but also on the number of papers they cite, the number of papers that subsequently cite them back, and the perceived importance of each citation. Citations are so important that there’s even a branch of science devoted to their study: bibliometrics.

Related posts:

1. SMX West Keynote Conversation: John Battelle
2. John Battelle on Google’s response to Yahoo’s update:
3. Danny defends SEM/O
4. When Search Engine Optimization Really Matters
5. Beyond the SERPs

About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.