AOL News second only to Yahoo! News in popularity

AOL News, which uses a combination of Google News results, Topix.net information and human editing, is now more popular than both of its sources. AOL boasts a unique audience of 16.5 million according to a Nielson//Netratings report for July. Only Yahoo News is still more popular.

AOL News as relaunched in June along with the release of the new AOL.com portal.

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About the Author

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of Search Engine Optimization All-in-One Desk Reference For Dummies.

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