Blogger Beware?

Guest Entry by Kit Tran, SEO Analyst–Bruce Clay, Inc.

Even though blogging has become fertile grounds for lawsuits, Aaron Wall’s latest run in with Traffic Power is proving a point about the power of blogging as a marketing tool. His entry about Traffic Power’s cease and desist letter was immediately picked up by the Wall Street Journal. Why should you care? This latest lawsuit against Walls, shows that blogging has matured into a powerful viral marketing tool that has the power to increase the number of visitors to your site. Lawsuits aside, you need to start thinking about blogs as a strategic marketing tool to voice your opinion, do damage control, encourage links, stimulate PR and promote extra traffic.
So what’s the final verdict? Sometimes any news is good news. Wall scored a link from the Wall Street Journal and is getting a healthy spike in traffic to his revenue generating site. Not bad, eh?

About the Author

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of Search Engine Optimization All-in-One Desk Reference For Dummies.

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