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August 29, 2005

Unicode characters in MSN Search

Posted by Susan Esparza on 08/29/2005 @ 4:20 pm | Comments Off

Welcome to the search game, MSN. Here’s your list of things to avoid and the ways your competitors (including the algorithm to beat, Google) have screwed up before and try not to do too many things wrong your first year.

What’s on the list? Well, here’s an example as provided by Barry at Search Engine Roundtable.

Unicode in results is messy and doesn’t add value to the results. Google did away with it in 2003 and Yahoo fixed it in March of ‘05. So get with the program, MSN. We know that you’re new but your grace period is closing. Learn from the guys who’ve gone before and get the rookie stuff fixed.

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Search Engine Optimization