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December 9, 2005

More on Pubcon

Posted by Susan Esparza on 12/09/2005 @ 3:47 pm | Comments Off

As promised, Matt Cutts elaborated on the Organic Site Reviews panel at Pubcon. In his blog post, Matt states that his purpose in the session was to make it clear “that in 1-2 minutes, it was easy to tell whether a site was (over)doing reciprocal links or trying to buy links.” Yikes.

The entry skewers the practice of reciprocal linking and buying links and touts the importance of site architecture and spiderability. Like most people, Matt likes object lessons and that’s pretty much what the entire session was. Very educational and exactly what we’ve been saying all along.

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

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