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December 15, 2005

Search by the numbers

Posted by Susan Esparza on 12/15/2005 @ 9:16 am | Comments Off

It’s tough to ever be perfectly accurate about how much market share each search engine really has but here are the numbers from October anyway. Mediapost reports that Google was once again the top with 48% of the search requests performed–2.4 billion. Yahoo! came in second with 21.8% of all searches and MSN took 11.3% of the market share.

Trailing the big three are the Google-powered AOL engine with 7.2% and Ask Jeeves marketing campaign starts to pay off, nearly doubling their traffic to rise from 75.81 million searches to 133.93 million searches.

Hat-tip to John Battelle

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Branding, Search Engines