Internet Marketing » Blog

December 9, 2005

Sweet Searches

Posted by Susan Esparza on 12/09/2005 @ 9:31 am | Comments Off

Google SERPs related to the holidays ([Christmas], [peppermint] and [candy cane] all work) are showing a red and white striped candy cane next to the paid listings in place of the usual blue line. It’s a cute gesture and more importantly, it’s eye-catching. I’d really like to know if the click-through rates go up for those searches. Anyone out there who sells Christmas-related merchandise willing to share?

Hat-tip to Phillip over at Google Blogoscoped.

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About the Author

Susan Esparza is the Senior Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Filed under: Fun Stuff, Pay Per Click / Online Ads, Search Engines

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