Blog Analytics
You knew Web Analytics was important for managing your SEO campaign (…right?), but what about Analytics for your blog? Performancing, the group that cares about professional bloggers, has just launched an analytics tool designed specifically for them into public beta. The tool is called Performance Metrics and is aimed at professional bloggers looking to monitor their site statistics and keep track of ad and individual post performance. Bloggers everywhere rejoice.
But Performancing is not alone. Blog analytic tools are popping up everywhere (See: Analyze This) as users ubiquitously realize measuring the traffic to their blog is just as important as measuring the traffic to their website. You’re blog has a purpose (I repeat… right?), wouldn’t it be nice to know it’s serving it? The hottest blog analytic tools offer bloggers real-time statistics detailing who is coming to their blog, what entries they’re reading (and which they’re ignoring), who keeps coming back, what they’re clicking on and how they found you in the first place.
The key benefit of blog analytic is how easy it is to use and how quickly the data is available. Typically, all users have to do is add one line of JavaScript code into their blog software’s HTML to begin the monitoring process. Once set up, users can opt to have their statistics sent via an RSS feed, making the process of determining what worked that day and what didn’t virtually effortless. Isn’t it better to hear today that no one is interested in your recent trip to Disneyland before you devote a weeks worth of entries to it? We think so. No more entries about your pets crazy antics, your heartbreaking battle with your weight or your loopy in-laws (face it, we don’t care). Now you can stick to the topics your readers are interested in and better target their needs.
Better targeting your blog will allow you to maximize your reach and allow readers to make a connection with you as a blogger. If users feel you are addressing their concerns, they are more likely to keep coming back for new entries. We all know bloggers need constant validation, so what could be better than developing a loyal fan base? Blog analytics gives users key insights into their reader that can’t be found anywhere else. Wouldn’t you rather know today what readers are expecting for tomorrow? With blog analytics you can.
