You knew Web Analytics was important for managing your SEO campaign (…right?), but what about Analytics for your blog? Performancing, the group that cares about professional bloggers, has just launched an analytics tool designed specifically for them into public beta. The tool is called Performance Metrics and is aimed at professional bloggers looking to monitor their site statistics and keep track of ad and individual post performance. Bloggers everywhere rejoice.
But Performancing is not alone. Blog analytic tools are popping up everywhere (See: Analyze This) as users ubiquitously realize measuring the traffic to their blog is just as important as measuring the traffic to their website. You’re blog has a purpose (I repeat… right?), wouldn’t it be nice to know it’s serving it? The hottest blog analytic tools offer bloggers real-time statistics detailing who is coming to their blog, what entries they’re reading (and which they’re ignoring), who keeps coming back, what they’re clicking on and how they found you in the first place.
Better targeting your blog will allow you to maximize your reach and allow readers to make a connection with you as a blogger. If users feel you are addressing their concerns, they are more likely to keep coming back for new entries. We all know bloggers need constant validation, so what could be better than developing a loyal fan base? Blog analytics gives users key insights into their reader that can’t be found anywhere else. Wouldn’t you rather know today what readers are expecting for tomorrow? With blog analytics you can.