Internet Marketing
August 31, 2006
The noindex challenge
Matt performed a 100 percent in-no-way-scientific test to see if the engines actually respect those little “noindex” commands you’ve been confidently stapling across your super secret Web stuff in order to keep it out of the index. Turns out, not all the engines pay attention to the command. Here’s what Matt found.
Google doesn’t show the page in any … Read more
Should you be creating keyword-specific file names?
I’ll give you a heads up. You’re probably going to be reading a lot of should-I-put-keywords-in-the-URL debates over the next few days. And when you do, you have one person to blame: Mr. Matt Cutts. Heh.
While most of you (fine, some of you) were sleeping at 1 a.m. this morning, Matt was blogging (don’t look so surprised). It seems … Read more
Will YouTube crumble under its own weight?
The Wall Street Journal took a deeper look into YouTube yesterday, using information gathered by a Delft University of Technology scraper to introduce us to some of YouTube’s most famous users and unleash some seriously jaw dropping statistics.
Care to meet some of YouTube’s most loyal users?
First, there’s Christy Leigh Stewart. At 21, and with nearly 2,000 videos under … Read more
August 30, 2006
Excited Customers stay loyal
Everyone knows it costs less to retain old customers than to find new ones, so if you’re a business owner looking to keep your customers excited about your product, yesterday was the day you needed to be paying attention.
On Tuesday, Ze Frank gave us all a lesson in branding (and youth. Youth. Youth. Sorry.), which he defined as that emotional … Read more
Catch Up, Round Up
No, my faithful readers, I have not forgotten you, but there is a lot to catch up on. So let’s do it.
Google gives you free books
Google has once again won my heart by letting me download full PDF versions of my favorite out-of-copyright books courtesy of Google Book Search. The service is similar to the one offered by Project Gutenberg … Read more
August 29, 2006
Danny Sullivan to Leave SEW and SES
You’re going to be seeing that headline a lot today (and throughout the rest of the year, I’m sure), and there’s a reason for that: it couldn’t be more important.
Danny Sullivan has left the loudmouth SEO community in relative shock with his announcement that contractual disagreements with Incisive Media will cause him to step down from Search Engine Watch … Read more
August 28, 2006
The Weekend’s Top Headlines
Where is Yahoo! headed?
Blogs are missing from Yahoo!’s news search results today and it hasn’t gone unnoticed. So where have all the blogs gone and when will they be back?
Yahoo! spokesperson Brian Nelson told Greg Jarboe that the once-nicely embedded Blog beta has been “temporarily taken offline to retool the offering“. While that sounded fairly ominous at first, … Read more
August 25, 2006
Friday Recap
First, a moment of silence to acknowledge the cruel and unfair demotion of no-longer-a-planet Pluto based on its inability to “dominate its orbit around the Sun” the way the other planets do. So just because Pluto’s a little different from its friends it gets stripped of its title? Gee, that’s a great lesson for all the kids out there.
Pluto, … Read more
August 24, 2006
“Amish Go Karts” Show Link Importance
I know what you’re thinking, and no, I haven’t completely lost my mind. If you want to see the power that the ODP and pre-existing links can have on your site, Amish go karts are your window in.
Greg Boser had a great post yesterday to help site owners appreciate the full impact that links can have on their … Read more
Is Panama coming earlier than expected?
Yahoo! looks to be gearing up for the release of its upcoming Y!SM Panama upgrade by sending emails to advertisers urging them to update their profile information in preparation for the “complete upgrade and redesign” of their accounts.
Is this just a preliminary step or can we expect to see signs of Panama before the delayed fourth quarter … Read more
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