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	<title>Comments on: Buy From You? I don&#8217;t even know you!</title>
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		<title>By: Barry Schwartz</title>
		<link>http://www.bruceclay.com/blog/2007/01/buy-from-you-i-dont-even-know-you/#comment-15883</link>
		<dc:creator>Barry Schwartz</dc:creator>
		<pubDate>Fri, 26 Jan 2007 01:59:48 +0000</pubDate>
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		<description>&lt;p&gt;something go &lt;b&gt;bold&lt;/b&gt; accidently?
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>something go <b>bold</b> accidently?</p>
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		<title>By: Lisa</title>
		<link>http://www.bruceclay.com/blog/2007/01/buy-from-you-i-dont-even-know-you/#comment-15882</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Fri, 26 Jan 2007 00:16:57 +0000</pubDate>
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		<description>David -- A very good point. Providing address and phone number information is very important in building trust with customers. It helps to ease their fears that you&#039;re not some makeshift operation that&#039;s going to be gone tomorrow.&lt;br /&gt;&lt;br /&gt;Wait -- Are you saying this blog isn&#039;t about me? Susan put you up to this, didn&#039;t she?
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		<content:encoded><![CDATA[<p>David &#8212; A very good point. Providing address and phone number information is very important in building trust with customers. It helps to ease their fears that you&#8217;re not some makeshift operation that&#8217;s going to be gone tomorrow.</p>
<p>Wait &#8212; Are you saying this blog isn&#8217;t about me? Susan put you up to this, didn&#8217;t she?</p>
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		<title>By: David Temple</title>
		<link>http://www.bruceclay.com/blog/2007/01/buy-from-you-i-dont-even-know-you/#comment-15881</link>
		<dc:creator>David Temple</dc:creator>
		<pubDate>Fri, 26 Jan 2007 00:08:29 +0000</pubDate>
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		<description>&lt;p&gt;Excellent points Lisa. I would add your address and phone number. If the only way to reach you is by email, you&#039;ve lost my trust. Building trust online is a lot more difficult than offline. You don&#039;t trust someone if you don&#039;t know them. That&#039;s why I think blogs are a great way for people to know you. Just don&#039;t get carried away. The site is about them, not you.
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Excellent points Lisa. I would add your address and phone number. If the only way to reach you is by email, you&#8217;ve lost my trust. Building trust online is a lot more difficult than offline. You don&#8217;t trust someone if you don&#8217;t know them. That&#8217;s why I think blogs are a great way for people to know you. Just don&#8217;t get carried away. The site is about them, not you.</p>
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