http://www.bruceclay.com/blog/2007/02/the-number-one-ppc-mistake/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 13:11:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.bruceclay.com/blog/2007/02/the-number-one-ppc-mistake/#comment-15964 Adam Moro Wed, 28 Feb 2007 22:11:49 +0000 http://www.bruceclay.com/blog-test/2007/02/the-number-one-ppc-mistake/#comment-15964 <p>Another big mistake PPC advertisers make is not using the Exact Match feature. I've placed higher for the same keyword in brackets and for less CPC than I did using Broad or Phrase Match. I assume it has something to do with many PPC advertisers not fully understanding what Broad vs. Phrase vs. Exact Match is (at least those who are new to PPC). I know it confused me a bit when I first started using PPC programs. But hey, I'm just an SEO which apparently isn't rocket science. </p> Another big mistake PPC advertisers make is not using the Exact Match feature. I’ve placed higher for the same keyword in brackets and for less CPC than I did using Broad or Phrase Match. I assume it has something to do with many PPC advertisers not fully understanding what Broad vs. Phrase vs. Exact Match is (at least those who are new to PPC). I know it confused me a bit when I first started using PPC programs. But hey, I’m just an SEO which apparently isn’t rocket science.

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