Comments on: Will Microsoft Cancel Out SEO With New Patent? http://www.bruceclay.com/blog/2007/03/will-microsoft-cancel-out-seo-with-new-patent/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Michael http://www.bruceclay.com/blog/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16015 Michael Sun, 04 Mar 2007 06:13:01 +0000 http://www.bruceclay.com/blog-test/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16015 <p>I don't bother what Microsoft do with there search engine. I don't even care about that. </p> I don’t bother what Microsoft do with there search engine. I don’t even care about that.

]]> By: Dudibob http://www.bruceclay.com/blog/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16014 Dudibob Fri, 02 Mar 2007 09:30:06 +0000 http://www.bruceclay.com/blog-test/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16014 What happens if you do some PPC for a competitor? Does that mean they'll get banned!? >:| What happens if you do some PPC for a competitor? Does that mean they’ll get banned!? >:|

]]> By: Mike Bogo http://www.bruceclay.com/blog/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16013 Mike Bogo Thu, 01 Mar 2007 22:41:31 +0000 http://www.bruceclay.com/blog-test/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16013 <p>I have to agree with Brian York whole-heartedly.</p> <p>In short-sight, taking out the organic listing makes sense to the bottom line - why get rid of the paid link?</p> <p>However, realistically, this makes people far less interested in starting up a campaign if they already have organic rankings, meaning there will be [a lot] less advertisers, and lower bids will be necessary, and that means that advertisers will be turned away because of low profits.</p> <p>BOO MSN. </p> I have to agree with Brian York whole-heartedly.

In short-sight, taking out the organic listing makes sense to the bottom line – why get rid of the paid link?

However, realistically, this makes people far less interested in starting up a campaign if they already have organic rankings, meaning there will be [a lot] less advertisers, and lower bids will be necessary, and that means that advertisers will be turned away because of low profits.

BOO MSN.

]]> By: Bill Slawski http://www.bruceclay.com/blog/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16012 Bill Slawski Thu, 01 Mar 2007 21:35:15 +0000 http://www.bruceclay.com/blog-test/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16012 Hi Lisa, It's good to see someone getting hooked on patents. :) One of the reasons why I like looking at patents is that they will frequently provide some surprising perspectives. Breaking down the separation of paid results and organic results was definitely a surprise in this one. When I saw just the title, my impression was that it was just another duplicate content filter. But it isn't. It does seem to focus upon just the same page (even if it used a different URL), and I would guess that if the paid result was a different one - a landing page, that both paid search and Web search result would appear. The patent seems to suggest that removing the organic, and keeping the paid may be in the best interest of the search engine from a revenue generating stance. This was a tough patent to read and understand because it's not clearly written. But it's made me start thinking about how the other search engines might be viewing the relationship between paid and organic listings. I'm looking at a lot more ads on search result pages now than I was a few days ago - and comparing them to what's listed in the organic results. Hi Lisa,
It’s good to see someone getting hooked on patents. :)
One of the reasons why I like looking at patents is that they will frequently provide some surprising perspectives. Breaking down the separation of paid results and organic results was definitely a surprise in this one.
When I saw just the title, my impression was that it was just another duplicate content filter. But it isn’t. It does seem to focus upon just the same page (even if it used a different URL), and I would guess that if the paid result was a different one – a landing page, that both paid search and Web search result would appear.
The patent seems to suggest that removing the organic, and keeping the paid may be in the best interest of the search engine from a revenue generating stance.
This was a tough patent to read and understand because it’s not clearly written. But it’s made me start thinking about how the other search engines might be viewing the relationship between paid and organic listings.
I’m looking at a lot more ads on search result pages now than I was a few days ago – and comparing them to what’s listed in the organic results.

]]> By: Brian York http://www.bruceclay.com/blog/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16011 Brian York Thu, 01 Mar 2007 21:09:39 +0000 http://www.bruceclay.com/blog-test/2007/03/will-microsoft-cancel-out-seo-with-new-patent/#comment-16011 <p>So if the organic listing is filtered out and you drop the paid listing... does the organic listing comes back?</p> <p>If that is the case it seems to me that most people will drop the paid listing... MS has to realize this. They also must realize they will lose a large chunk of change (out of an already very small chunk) if this happens. </p> So if the organic listing is filtered out and you drop the paid listing… does the organic listing comes back?

If that is the case it seems to me that most people will drop the paid listing… MS has to realize this. They also must realize they will lose a large chunk of change (out of an already very small chunk) if this happens.

]]>