http://www.bruceclay.com/blog/2007/04/google-aiding-your-search-engine-optimization-efforts/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 13:11:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.bruceclay.com/blog/2007/04/google-aiding-your-search-engine-optimization-efforts/#comment-16197 Jeff Horsager Fri, 13 Apr 2007 18:11:08 +0000 http://www.bruceclay.com/blog-test/2007/04/google-aiding-your-search-engine-optimization-efforts/#comment-16197 <p>The Google Website Optimizer actually goes beyond simple split or a/b testing. It is a multivariate testing tool that allows for concurrent testing of up to 8 intra-page variables (like copy, graphics, and forms). It not only tells you which elements were better, but which combination of elements was the most effective in driving conversions. Pretty cool. I have written an article on getting started with GWO at http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html </p> The Google Website Optimizer actually goes beyond simple split or a/b testing. It is a multivariate testing tool that allows for concurrent testing of up to 8 intra-page variables (like copy, graphics, and forms). It not only tells you which elements were better, but which combination of elements was the most effective in driving conversions. Pretty cool. I have written an article on getting started with GWO at http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html

]]> http://www.bruceclay.com/blog/2007/04/google-aiding-your-search-engine-optimization-efforts/#comment-16196 Meredith Smith Thu, 05 Apr 2007 14:02:04 +0000 http://www.bruceclay.com/blog-test/2007/04/google-aiding-your-search-engine-optimization-efforts/#comment-16196 Great article, Lisa! We just posted an article outlining how to get your Google Website Optimizer experiments reporting in your Google Analytics account for much more in-depth info at http://www.roirevolution.com/blog/2007/04/google_website_optimizer_and_google_analytics_use.html. As super-excited as I am about the Website Optimizer, this makes it just a touch cooler in my opinion :-) Great article, Lisa!
We just posted an article outlining how to get your Google Website Optimizer experiments reporting in your Google Analytics account for much more in-depth info at http://www.roirevolution.com/blog/2007/04/google_website_optimizer_and_google_analytics_use.html.
As super-excited as I am about the Website Optimizer, this makes it just a touch cooler in my opinion

]]> http://www.bruceclay.com/blog/2007/04/google-aiding-your-search-engine-optimization-efforts/#comment-16195 handsome rob Thu, 05 Apr 2007 13:58:35 +0000 http://www.bruceclay.com/blog-test/2007/04/google-aiding-your-search-engine-optimization-efforts/#comment-16195 <p>A/B split and multivariate testing can be a powerful tool... but only if used properly. Tests not conducted with a stable control group (even if only in mind or on paper) and in a vacuum where other industry and/or traffic quality factors are held constant lose value quickly. I'm not much of a conspiracy theorist, but I wonder what effect all of this testing will have on the quality score of webmasters' landing pages (and, following shortly, their CPC). </p> A/B split and multivariate testing can be a powerful tool… but only if used properly. Tests not conducted with a stable control group (even if only in mind or on paper) and in a vacuum where other industry and/or traffic quality factors are held constant lose value quickly. I’m not much of a conspiracy theorist, but I wonder what effect all of this testing will have on the quality score of webmasters’ landing pages (and, following shortly, their CPC).

]]>