Comments on: Is Ask.com Deceiving UK Searchers? http://www.bruceclay.com/blog/2007/04/is-ask-com-deceiving-uk-searchers/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Trogdor http://www.bruceclay.com/blog/2007/04/is-ask-com-deceiving-uk-searchers/#comment-16205 Trogdor Fri, 06 Apr 2007 16:09:22 +0000 http://www.bruceclay.com/blog-test/2007/04/is-ask-com-deceiving-uk-searchers/#comment-16205 <p>So, Ask wanted to bring an important conversation to light, about the monopoly power Google has, and the availability of alternatives. But here's the rub: how could Ask have done this campaign differently? </p> <p>After all, yes, they should put their logo on stuff, let people know they own it. But ... they did. Perhaps not on everything, but then ask this question: if every t-shirt, sticker, mug, etc related to this campaign had an Ask logo / blurb on it, would it have gained the same amount of traction? Or, would it have been seen as an obvious marketing campaign, and ignored?</p> <p>I like what Ask did, and while I wish they could have done it better, I'm not sure that's even possible. </p> So, Ask wanted to bring an important conversation to light, about the monopoly power Google has, and the availability of alternatives. But here’s the rub: how could Ask have done this campaign differently?

After all, yes, they should put their logo on stuff, let people know they own it. But … they did. Perhaps not on everything, but then ask this question: if every t-shirt, sticker, mug, etc related to this campaign had an Ask logo / blurb on it, would it have gained the same amount of traction? Or, would it have been seen as an obvious marketing campaign, and ignored?

I like what Ask did, and while I wish they could have done it better, I’m not sure that’s even possible.

]]> By: Lisa http://www.bruceclay.com/blog/2007/04/is-ask-com-deceiving-uk-searchers/#comment-16204 Lisa Fri, 06 Apr 2007 01:32:30 +0000 http://www.bruceclay.com/blog-test/2007/04/is-ask-com-deceiving-uk-searchers/#comment-16204 I don't disagree. Like I said above, I think if another company did this it probably wouldn't have caused such a stir. But because it's Ask.com and the site wasn't clearly labeled, people feel "tricked". I think their message is valid, but they put themselves in a precarious situation with the way they went about it. I don’t disagree. Like I said above, I think if another company did this it probably wouldn’t have caused such a stir. But because it’s Ask.com and the site wasn’t clearly labeled, people feel “tricked”. I think their message is valid, but they put themselves in a precarious situation with the way they went about it.

]]> By: Erica http://www.bruceclay.com/blog/2007/04/is-ask-com-deceiving-uk-searchers/#comment-16203 Erica Fri, 06 Apr 2007 01:06:10 +0000 http://www.bruceclay.com/blog-test/2007/04/is-ask-com-deceiving-uk-searchers/#comment-16203 <p>Honestly, I think this is a huge overreaction. They have a very valid point. It probably won't help them much, but it's still valid. </p> Honestly, I think this is a huge overreaction. They have a very valid point. It probably won’t help them much, but it’s still valid.

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