http://www.bruceclay.com/blog/2007/04/local-search-marketing/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.bruceclay.com/blog/2007/04/local-search-marketing/#comment-29165 Perry Stevens Wed, 07 Jul 2010 13:35:45 +0000 http://www.bruceclay.com/blog-test/2007/04/local-search-marketing/#comment-29165 I would agree, local search is fragmented. A bespoke internet marketing campaign strategy is required for every business. For example video would work very well in some markets but not for others. The bottom line is if you are not on the first page of SERP's for your customers search terms or keywords, you're never going to get any business from Google. You can pay for expensive Adwords campaigns or build your own online real estate that ranks high in organic searches for years to come. I know where I'd put my money... I would agree, local search is fragmented. A bespoke internet marketing campaign strategy is required for every business. For example video would work very well in some markets but not for others.
The bottom line is if you are not on the first page of SERP’s for your customers search terms or keywords, you’re never going to get any business from Google.
You can pay for expensive Adwords campaigns or build your own online real estate that ranks high in organic searches for years to come. I know where I’d put my money…

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