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	<title>Comments on: Will I Recognize You?</title>
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	<link>http://www.bruceclay.com/blog/2007/04/will-i-recognize-you/</link>
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		<title>By: Lisa</title>
		<link>http://www.bruceclay.com/blog/2007/04/will-i-recognize-you/#comment-16248</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Fri, 20 Apr 2007 15:56:55 +0000</pubDate>
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		<description>&lt;p&gt;Adam -- Hmm, would the blog have to smell like me or Bruce? That might be dangerous...&lt;br /&gt;&lt;br /&gt;Kim -- I never thought of that. I&#039;m glad we can leave readers with a warm and fuzzy feeling. It makes having to put up with Susan almost worth it. :) &lt;br /&gt;Oh, and you really need to seek help about your Geico Cavement obsession. Poor, Eric. :)
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Adam &#8212; Hmm, would the blog have to smell like me or Bruce? That might be dangerous&#8230;</p>
<p>Kim &#8212; I never thought of that. I&#8217;m glad we can leave readers with a warm and fuzzy feeling. It makes having to put up with Susan almost worth it. <img src='http://blog.bruceclay.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  <br />Oh, and you really need to seek help about your Geico Cavement obsession. Poor, Eric. <img src='http://blog.bruceclay.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Kim Krause Berg</title>
		<link>http://www.bruceclay.com/blog/2007/04/will-i-recognize-you/#comment-16247</link>
		<dc:creator>Kim Krause Berg</dc:creator>
		<pubDate>Fri, 20 Apr 2007 12:06:43 +0000</pubDate>
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		<description>What you&#039;re describing sounds like emotional branding, which is powerful stuff (and why the Geico Cavemen are so hot).  I know, for ex., that in experiencing the Bruce Clay blog, I will have giggled at least once, but most likely many times. That helps the brand, just as much as &quot;The Lisa&quot; and &quot;huzzah&quot; and even Susan and you having hissy fits with each other.  It only takes a second or two, upon seeing a new post bleep over the wire, to know Lisa has posted again and the lure of knowing it will be a positive experience brings an immediate response, such as a click over to see what you wrote.
You got your brand.  Bruce Clay, on the other hand...who is he?  (Just kidding, Bruce!)
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		<content:encoded><![CDATA[<p>What you&#8217;re describing sounds like emotional branding, which is powerful stuff (and why the Geico Cavemen are so hot).  I know, for ex., that in experiencing the Bruce Clay blog, I will have giggled at least once, but most likely many times. That helps the brand, just as much as &#8220;The Lisa&#8221; and &#8220;huzzah&#8221; and even Susan and you having hissy fits with each other.  It only takes a second or two, upon seeing a new post bleep over the wire, to know Lisa has posted again and the lure of knowing it will be a positive experience brings an immediate response, such as a click over to see what you wrote.<br />
You got your brand.  Bruce Clay, on the other hand&#8230;who is he?  (Just kidding, Bruce!)</p>
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		<title>By: Adam Audette</title>
		<link>http://www.bruceclay.com/blog/2007/04/will-i-recognize-you/#comment-16246</link>
		<dc:creator>Adam Audette</dc:creator>
		<pubDate>Fri, 20 Apr 2007 03:30:34 +0000</pubDate>
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		<description>&lt;p&gt;how about blog scratch-n-sniff? that works well with body odor to emphasize / rebrand offline.
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>how about blog scratch-n-sniff? that works well with body odor to emphasize / rebrand offline.</p>
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