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	<title>Comments on: Personalized Search: Fear or Not?</title>
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		<title>By: Matt Cutts</title>
		<link>http://www.bruceclay.com/blog/2007/06/personalized-search-fear-or-not/#comment-16418</link>
		<dc:creator>Matt Cutts</dc:creator>
		<pubDate>Tue, 05 Jun 2007 00:30:45 +0000</pubDate>
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		<description>&lt;p&gt;Hey Lisa! This is the article I was referring to about personalized news and improved clickthrough as a result:
http://glinden.blogspot.com/2007/05/google-news-personalization-paper.html&lt;/p&gt;
&lt;p&gt;Greg Linden was disappointed that we only got a ~40% increase in clickthrough in personalized news.
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Hey Lisa! This is the article I was referring to about personalized news and improved clickthrough as a result:<br />
<a href="http://glinden.blogspot.com/2007/05/google-news-personalization-paper.html" rel="nofollow">http://glinden.blogspot.com/2007/05/google-news-personalization-paper.html</a></p>
<p>Greg Linden was disappointed that we only got a ~40% increase in clickthrough in personalized news.</p>
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