Comments on: How Do You Judge A Blog Post’s Success?

By: Steven Bradley

Steven Bradley — Thu, 19 Jul 2007 18:47:12 +0000

Interesting discussion. There can be so many different ways to measure the success of a blog post. Some might be successful because they pick up search traffic. Another because it gathers links. And another because it builds your subscriber base.

One success that might not seem as obvious right away is a post that gets people to click to your services page. I'd consider any post that generates a discussion around it a success, whether that discussion is in the comments to the post or on another blog or forum.

And sometimes a successful post is simply the one I was able to express what I wanted to say regardless of who reads it.

By: Terry Reeves

Terry Reeves — Thu, 19 Jul 2007 14:28:48 +0000

If you have access to site stats, info about returning visitors would be one clue to some measure of blogging success. I read this blog several times a week. I visit blogs that have absolutely no comments for any posts for the life of the blog. Obviously, there is no returning audience for those commentators.

By: Carsten Cumbrowski

Carsten Cumbrowski — Thu, 19 Jul 2007 03:52:47 +0000

Good points. Also important is the fact that a post that is important but controversial and about a not very popular topic that people like to discuss in the open does not get very much (if any) comments or links from other blogs.

I get more personal responses or emails regarding posts that have virtually no comments and is not linked to by any other blogger. I sometimes thought that nobody read it (because I posted it on a weekend etc.)

The fact that people mentioned those posts to me much later when we talk in person tells me that the post had a lot more impact than a post with a lot of (more or less good and relevant) comments.