Comments on: Bruce Clay’s Pay Per Click Expert Discusses Google’s AdWord Tweak http://www.bruceclay.com/blog/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: David S. Foreman http://www.bruceclay.com/blog/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16664 David S. Foreman Thu, 30 Aug 2007 06:43:08 +0000 http://www.bruceclay.com/blog-test/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16664 <p>Actually some CPCs have fallen by as much as 30% while other click prices have risen over 200%. The net result is huge volatility based on an algorithm that is subject to an opaque auction market with hidden bids and no offers. </p> <p>A blind auction creates an atmosphere of uncertainty that will likely result in volatiles and irrational bidding with a strong upward bias. The New Algorithm now delivers clicks that are widely distributed. I am seeing CPC varying by over 1000% on the same day for similar keywords such as "Marriage Counseling PA" broad match for $9.45 and Marriage "Counselors in PA" exact match 83 cents Obviously there will never be anytime where a rational person will be willing to pay 10 times the price for two very similar keywords. </p> <p>We would rather rank highly on all the temporarily cheap keywords and let competitors choke on the over priced keywords. The only way to do this effectively is with software programs that constantly check for changing conditions. </p> Actually some CPCs have fallen by as much as 30% while other click prices have risen over 200%. The net result is huge volatility based on an algorithm that is subject to an opaque auction market with hidden bids and no offers.

A blind auction creates an atmosphere of uncertainty that will likely result in volatiles and irrational bidding with a strong upward bias.
The New Algorithm now delivers clicks that are widely distributed. I am seeing CPC varying by over 1000% on the same day for similar keywords such as "Marriage Counseling PA" broad match for $9.45 and Marriage "Counselors in PA" exact match 83 cents Obviously there will never be anytime where a rational person will be willing to pay 10 times the price for two very similar keywords.

We would rather rank highly on all the temporarily cheap keywords and let competitors choke on the over priced keywords. The only way to do this effectively is with software programs that constantly check for changing conditions.

]]> By: Kate Morris http://www.bruceclay.com/blog/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16663 Kate Morris Mon, 13 Aug 2007 20:38:37 +0000 http://www.bruceclay.com/blog-test/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16663 As a long time AdWords user, circa the days of Overture and being able to see the top 5 bids, I am NOT a fan of this. I liked when Google came along. This is going to require a lot of tweaking of bids, more hands on work, less quality ads. I get what Google is trying to do here, but truthfully, its money grubbing. I prefer the old system of automatic bidding. You punch in the MAX, and depending on others, your bidding is done "up to" that. You had the option of telling Google where you preferred to be, but never went over the max, but rarely were up there. I could bid $10.00 per click, and no matter what, as long as my page was relevant, I remained basically in the top three. Now they are setting spend to max and max only? So my safety net is gone. I feel like I'm back in the times of Overture, but don't know what others are spending. And now I have to be more high touch. I have to check everyday and make sure a new competitor hasn't come in. If they are doing this, I want the ability to see the top 5 bids then. This saddens me ... highly. As a long time AdWords user, circa the days of Overture and being able to see the top 5 bids, I am NOT a fan of this. I liked when Google came along.
This is going to require a lot of tweaking of bids, more hands on work, less quality ads. I get what Google is trying to do here, but truthfully, its money grubbing.
I prefer the old system of automatic bidding. You punch in the MAX, and depending on others, your bidding is done “up to” that. You had the option of telling Google where you preferred to be, but never went over the max, but rarely were up there. I could bid $10.00 per click, and no matter what, as long as my page was relevant, I remained basically in the top three.
Now they are setting spend to max and max only? So my safety net is gone.
I feel like I’m back in the times of Overture, but don’t know what others are spending. And now I have to be more high touch. I have to check everyday and make sure a new competitor hasn’t come in.
If they are doing this, I want the ability to see the top 5 bids then.
This saddens me … highly.

]]> By: Patrick Schaber http://www.bruceclay.com/blog/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16662 Patrick Schaber Mon, 13 Aug 2007 19:15:27 +0000 http://www.bruceclay.com/blog-test/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16662 <p>Nick/Lisa, I'm anxious to see how Google responds to this at SES San Jose next week. I can't imagine the response to this will be positive. </p> Nick/Lisa,
I’m anxious to see how Google responds to this at SES San Jose next week. I can’t imagine the response to this will be positive.

]]> By: Geri http://www.bruceclay.com/blog/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16661 Geri Sat, 11 Aug 2007 23:45:29 +0000 http://www.bruceclay.com/blog-test/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16661 When I think of how Google changes the rules it reminds me of the board game know as Risk. It seems that when I played in my college days, that every house or dorm had it own set of ever changing rules. Those rule changes always benefited the home or dorm resident! When I think of how Google changes the rules it reminds me of the board game know as Risk. It seems that when I played in my college days, that every house or dorm had it own set of ever changing rules. Those rule changes always benefited the home or dorm resident!

]]> By: CFernandes http://www.bruceclay.com/blog/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16660 CFernandes Sat, 11 Aug 2007 02:06:54 +0000 http://www.bruceclay.com/blog-test/2007/08/bruce-clays-pay-per-click-expert-discusses-googles-adword-tweak/#comment-16660 <p>Seriously, It looks like Google is slowly choking the goose that lays the golden ages. </p> Seriously, It looks like Google is slowly choking the goose that lays the golden ages.

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