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	<title>Comments on: Universal &amp; Blended Search</title>
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	<link>http://www.bruceclay.com/blog/2007/08/universal-blended-search/</link>
	<description>SEO and Internet Marketing Blog</description>
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		<title>By: Glen Allsopp</title>
		<link>http://www.bruceclay.com/blog/2007/08/universal-blended-search/#comment-16692</link>
		<dc:creator>Glen Allsopp</dc:creator>
		<pubDate>Mon, 20 Aug 2007 23:13:15 +0000</pubDate>
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		<description>&lt;p&gt;Interesting thoughts jonothan and I wouldnt mind seeing a reply to that either.&lt;/p&gt;
&lt;p&gt;Lisa, excellent write-up. Following along with you guys and SERoundtable
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Interesting thoughts jonothan and I wouldnt mind seeing a reply to that either.</p>
<p>Lisa, excellent write-up. Following along with you guys and SERoundtable</p>
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		<title>By: Jonathan Allen</title>
		<link>http://www.bruceclay.com/blog/2007/08/universal-blended-search/#comment-16691</link>
		<dc:creator>Jonathan Allen</dc:creator>
		<pubDate>Mon, 20 Aug 2007 23:03:59 +0000</pubDate>
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		<description>One thing i don&#039;t understand about blended search is how it is going to drive traffic to me in a way in which i can monetise it. For instance, although i can put my fanboy review of an i-phone up there - and it appears in the blended results, its most likely going to be my youtube URL rather than the page where i embedded it - and that means I, the publisher, lose out on ad revenue. It seemed to me like search engines were gavce a clear message to make your content really cool and across multiple media formats so it appears in the blended results, but didn&#039;t make it clear how the publisher is explicitly going to benefit since they are only including content from sites like youtube and meta cafe.
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		<content:encoded><![CDATA[<p>One thing i don&#8217;t understand about blended search is how it is going to drive traffic to me in a way in which i can monetise it. For instance, although i can put my fanboy review of an i-phone up there &#8211; and it appears in the blended results, its most likely going to be my youtube URL rather than the page where i embedded it &#8211; and that means I, the publisher, lose out on ad revenue. It seemed to me like search engines were gavce a clear message to make your content really cool and across multiple media formats so it appears in the blended results, but didn&#8217;t make it clear how the publisher is explicitly going to benefit since they are only including content from sites like youtube and meta cafe.</p>
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		<title>By: Jonathan Allen</title>
		<link>http://www.bruceclay.com/blog/2007/08/universal-blended-search/#comment-16690</link>
		<dc:creator>Jonathan Allen</dc:creator>
		<pubDate>Mon, 20 Aug 2007 22:58:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceclay.com/blog-test/2007/08/universal-blended-search/#comment-16690</guid>
		<description>&lt;p&gt;Lisa - excellent writeup. I&#039;ve linked to it from moblog.co.uk/blog/SES. Hope you don&#039;t mind. I&#039;m blogging the event too, via mobile phone - come and say hi!&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Lisa &#8211; excellent writeup. I&#8217;ve linked to it from moblog.co.uk/blog/SES. Hope you don&#8217;t mind. I&#8217;m blogging the event too, via mobile phone &#8211; come and say hi!</p></p>
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