Comments on: Has Your Blog Replaced Your Company Newsletter?

By: Dawud Miracle

Dawud Miracle — Fri, 07 Sep 2007 13:56:05 +0000

I agree with using all methods of marketing that are pertinent to your target audience. I'm bringing up this question in general as a way to encourage people to evaluate what they're doing. The only right way is the way that works for you.

One thing that has popped up is should you publish different content in your newsletter than your blog?

Thanks for the link love.

By: Jill

Jill — Thu, 06 Sep 2007 03:39:40 +0000

You still can’t beat the one-on-one interaction you get with an email newsletter.
It does depend on who your target audience though. The less tech savvy, the more important it is to have an email newsletter.

By: Jon Kelly

Jon Kelly — Wed, 05 Sep 2007 18:03:10 +0000

I just saw Tamar’s take on this and it seems a consensus is developing towards doing both. It’s funny because we were just debating this internally and I was saying the email newsletter felt archaic. But, it looks like I have a newsletter to write now…

By: graywolf

graywolf — Wed, 05 Sep 2007 00:35:19 +0000

I’m of the opinion that you should publish RSS, email, audio and video podcasts if you can. Give your info to the customer and let them choose the way they want to digest it.

By: shor

shor — Tue, 04 Sep 2007 23:27:55 +0000

"Our blog is where Lisa gets a little mouthy and gives you her opinion even though you never asked for it;"

Hah! And that's why we love the blog.

While newsletters are still an effective marketing medium, it really depends on the objective...

For example, after I subscribed to the RSS feeds of MarketingProfs, Mediapost and Clickz etc. I realized I didn't miss their weekly round-up emails at all. Being able to pick the articles I'm interested in and reduce the size of my inbox sounds like a win-win situation to me.