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	<title>Comments on: IM is coming; IM is coming! Facebook IM, that is</title>
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	<description>SEO and Internet Marketing Blog</description>
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		<title>By: Jon Kelly</title>
		<link>http://www.bruceclay.com/blog/2007/09/im-is-coming-im-is-coming-facebook-im-that-is/#comment-16868</link>
		<dc:creator>Jon Kelly</dc:creator>
		<pubDate>Wed, 26 Sep 2007 01:50:59 +0000</pubDate>
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		<description>&lt;p&gt;Lisa, I still don&#039;t think this makes their inventory any more valuable, it just creates more of it.  The problem (as far as their bottom of the barrel CPMs go) is that people are not on the site to buy things, as enough of them are on Google.  Unless they can convince people to start their shopping experience there (and who knows) that inventory will remain relatively worthless to whoever ends up with it.
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		<content:encoded><![CDATA[<p>Lisa, I still don&#8217;t think this makes their inventory any more valuable, it just creates more of it.  The problem (as far as their bottom of the barrel CPMs go) is that people are not on the site to buy things, as enough of them are on Google.  Unless they can convince people to start their shopping experience there (and who knows) that inventory will remain relatively worthless to whoever ends up with it.</p>
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