Comments on: Is Your Search Engine Optimization Campaign Broken? http://www.bruceclay.com/blog/2007/11/is-your-search-engine-optimization-campaign-broken/ SEO and Marketing Blog Sat, 20 Mar 2010 13:43:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Billy Shih http://www.bruceclay.com/blog/2007/11/is-your-search-engine-optimization-campaign-broken/comment-page-1/#comment-17023 Billy Shih Fri, 16 Nov 2007 23:33:10 +0000 http://www.bruceclay.com/blog-test/2007/11/is-your-search-engine-optimization-campaign-broken/#comment-17023 <p>There are a few solutions out there that aid in finding 404 errors and other technical errors that may drive away users, but definitely the obvious and best place to start is good analytics to tease out the cause of low conversions.</p> <p>I don't mean to toot my own horn, but testing is a perfect scenario for this type of situation if the problem is not related to technical issues. You can try out different messaging and the results of the test will tell you what customers respond to and what they dislike.</p> <p>I wonder how many other companies company are handling SEO so well without finding success. As you said, the whole funnel has to be solid or else there is money being left on the table. </p> There are a few solutions out there that aid in finding 404 errors and other technical errors that may drive away users, but definitely the obvious and best place to start is good analytics to tease out the cause of low conversions.

I don’t mean to toot my own horn, but testing is a perfect scenario for this type of situation if the problem is not related to technical issues. You can try out different messaging and the results of the test will tell you what customers respond to and what they dislike.

I wonder how many other companies company are handling SEO so well without finding success. As you said, the whole funnel has to be solid or else there is money being left on the table.

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