Comments on: Blended Search Eats Legacy Rankings

By: Jeffrey Smith

Jeffrey Smith — Wed, 30 Jan 2008 12:02:23 +0000

@Dan:

I agree completely that this is not a one size fits all approach. There are always exceptions to the rule. The main ingredient here is two elements (1) website authority and (2) internal links aging and (3) competition.

I liked the point that Lisa made about search legacy and that one applies, if someone where to truly challenge you for that position, you may in fact have to press back a bit, but point taken.

By: Dan Perry

Dan Perry — Tue, 29 Jan 2008 08:29:21 +0000

Although I agree with the articles (yours and Jeffrey’s), I also know from first-hand experience that doing nothing is sometimes an acceptable option. I have a site that I haven’t touched for years (honestly, at least 24 months), and it still ranks #3 in Google for the main term (which isn’t included in the domain).
I also know that, working for an SEO company, you need to say that regular tweaking is necessary. I think that for the majority of sites that holds true, especially for the more competitive verticals, but I wouldn’t agree that it’s necessary in all cases.

By: Jeffrey Smith

Jeffrey Smith — Tue, 29 Jan 2008 05:56:01 +0000

Lisa:

Thank you so much for the mention on your blog, we are truly honored to have received such an endorsement by such as esteemed SEO company such as Bruce Clay.

Unfortunately our host was not prepared to deal with the traffic onslaught that ensued, having multiple stumbles and 2-3 pages going hot at Sphinn left our host at a lack of capacity.

As a result, our site is down in the water and we are taking every step to recover the data and get back in the saddle. Not to mention names here, but let's just say it rhymes with "Schmoe Addy". We expect the situation to resolved within 24 hours, so kindly leave the post intact and it will return as well. Once again, thanks.