Comments on: Do You Have Any Control Over Your PPC Management? http://www.bruceclay.com/blog/2008/01/do-you-have-any-control-over-your-ppc-management/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 13:11:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kamau Jackson http://www.bruceclay.com/blog/2008/01/do-you-have-any-control-over-your-ppc-management/#comment-17129 Kamau Jackson Tue, 15 Jan 2008 18:01:10 +0000 http://www.bruceclay.com/blog-test/2008/01/do-you-have-any-control-over-your-ppc-management/#comment-17129 <p>If I were the client I would have been posting to tell everyone what <strong>my attorney</strong> said.</p> <p>Lisa, points out the necessity for an interface between the organic and paid components. If the client, say, is doing SEO in-house, she forfeits the right to the PPC data necessary to fully optimize her internet marketing endeavors?? I don't think so.</p> <p>An active resistance to transparency, rightly or wrongly, gives rise to speculation that there is something that needs to be hidden. A PPC manager can't fall back on "national security". If the client actually feels like something is amiss, that Google data will probably become the first thing the PPC manager will have to turn over in court "on discovery".</p> <p>The argument that the provider "owns" the client's data because it was his/her hard work that generated it overlooks the fact that <em>the client paid</em> for that work. </p> If I were the client I would have been posting to tell everyone what my attorney said.

Lisa, points out the necessity for an interface between the organic and paid components. If the client, say, is doing SEO in-house, she forfeits the right to the PPC data necessary to fully optimize her internet marketing endeavors?? I don’t think so.

An active resistance to transparency, rightly or wrongly, gives rise to speculation that there is something that needs to be hidden. A PPC manager can’t fall back on “national security”. If the client actually feels like something is amiss, that Google data will probably become the first thing the PPC manager will have to turn over in court “on discovery”.

The argument that the provider “owns” the client’s data because it was his/her hard work that generated it overlooks the fact that the client paid for that work.

]]> By: Brett http://www.bruceclay.com/blog/2008/01/do-you-have-any-control-over-your-ppc-management/#comment-17128 Brett Thu, 10 Jan 2008 10:53:42 +0000 http://www.bruceclay.com/blog-test/2008/01/do-you-have-any-control-over-your-ppc-management/#comment-17128 I agree with what's been said but the exception is when you as a PPC campaign and creation company creates the campaign from scratch. If you charge a setup fee, then the client should be able to take over the campaign because they've paid for it. But if there was no setup, and only a monthly management fee, then I believe it's a different story. Yes, they should always be able to get reports of what keywords are performing and not performing, etc. Data is fine. But if they decide to cancel service, then I don't think providing them access to the account that you used your hard work and used your expertise to build makes sense. They should either have to pay for it or start out with a new account. Again, this is only if you are charging only a management fee AND your client contract should state this up front as well. So it's all above board and fair. That is still not to say the management firm can opt to give them the account anyway, but I don't think it's an automatic under the circumstances I outlined herein. I agree with what’s been said but the exception is when you as a PPC campaign and creation company creates the campaign from scratch. If you charge a setup fee, then the client should be able to take over the campaign because they’ve paid for it. But if there was no setup, and only a monthly management fee, then I believe it’s a different story. Yes, they should always be able to get reports of what keywords are performing and not performing, etc. Data is fine. But if they decide to cancel service, then I don’t think providing them access to the account that you used your hard work and used your expertise to build makes sense. They should either have to pay for it or start out with a new account. Again, this is only if you are charging only a management fee AND your client contract should state this up front as well. So it’s all above board and fair. That is still not to say the management firm can opt to give them the account anyway, but I don’t think it’s an automatic under the circumstances I outlined herein.

]]> By: Jon Kelly http://www.bruceclay.com/blog/2008/01/do-you-have-any-control-over-your-ppc-management/#comment-17127 Jon Kelly Wed, 09 Jan 2008 08:36:17 +0000 http://www.bruceclay.com/blog-test/2008/01/do-you-have-any-control-over-your-ppc-management/#comment-17127 <p>Lisa, you are right on the mark here. Any PPC manager worth his/her salt should have no problem with total client transparancy with respect to the search engine accounts. Good PPC management is about hard work and constant vigilence and attention to detail, not in any secret keywords that only the ppc manager can find. </p> Lisa, you are right on the mark here. Any PPC manager worth his/her salt should have no problem with total client transparancy with respect to the search engine accounts. Good PPC management is about hard work and constant vigilence and attention to detail, not in any secret keywords that only the ppc manager can find.

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