Comments on: Hey Rand, Do You Mean Siloing?

By: John Illnes

John Illnes — Thu, 10 Apr 2008 02:16:04 +0000

The official claim is that links with the rel=nofollow attribute do not influence the search engine rankings of the target page. In addition to Google, Yahoo and MSN also support the rel=nofollow attribute.

i think it helps indexing

By: Jaan Kanellis

Jaan Kanellis — Fri, 14 Mar 2008 06:47:52 +0000

So are we to believe Google has gifted only the people who know of nofollow attribute the ability to out-rank others that dont use it? LOL, hardly. In fact even if this PR Sculpting does work, it probably does on such a small level comparable to other SEO techniques it is not even worth doing.

By: SEO Wrench

SEO Wrench — Tue, 05 Feb 2008 00:18:25 +0000

I've been actively using this method for about 6-8 months ago and have had much success. It was buzzing around SES San Jose, but I gotta admit when I dug in for my research this site was the one that had the most information early (pre-SES). Maybe you should have reposted that post from last year to avoid the he said she said:)

But either way, thanks for the great content! Even the old crusty SEO's can benefit from industry blogs !

By: Catfish

Catfish — Thu, 31 Jan 2008 15:42:01 +0000

Actually, the inventor of optilink software has used a similar theory for a long time by masking links with java script before there even was a no follow tag. But I really don’t care who started doing it first. I think one of the considerations in siloing or page rank sculpting or whatever you want to call it, is not to block links whose anchor text is going to have more of a benefit for you than conserving a little PR would.

By: Tim Dineen

Tim Dineen — Wed, 30 Jan 2008 22:03:30 +0000

This is an excellent topic and useful to read about... but I almost didn't bother to read it because of the baiting re: Rand. Why obscure good content by using a page title and lead paragraph(s) about some other consultant?

Great information - thanks for this post and past writings on the topic.

By: Lisa Barone

Lisa Barone — Wed, 30 Jan 2008 15:29:12 +0000

Rajat — Siloing does not require that ALL links to lower level pages be nofollowed. Presumably, there would still be interlinking between lower level pages in the same silo. The interlinking of these lower level pages usually allows them to have enough PR to rank for longer tail, less competitive keywords. At the same time, nofollowing links to unimportant or differently themed pages should get more link popularity to your higher priority landing pages.

By: Rajat Garg

Rajat Garg — Wed, 30 Jan 2008 13:38:44 +0000

Hey Lisa,

How does putting no-follow on all 4th level sub-nav page go hand in hand with website's tail traffic.

I understand the reasons to concentrate your link juice, however, a website with millions of pages getting tail traffic will negatively impact its traffic.

What do you think?

By: Megan

Megan — Wed, 30 Jan 2008 12:05:22 +0000

Lisa,
You and Rand are so cute. You talked about him yesterday and he is talking about you today.
“Shared IP Addresses – Lisa Barone wrote an excellent post on the topic of shared IP Adresses back in March of 2007.”
Both of you are addressing excellent stuff! Silos(sculpting) and how to correctly redirect pages are meaty topics that everyone can benefit from.
Megan

By: Marios Alexandrou

Marios Alexandrou — Wed, 30 Jan 2008 04:09:07 +0000

The siloing series has been my favorite content from the newsletter recently. Actually, they’re what prompted me to sign up in the first place. As with great TV series, the worst part was waiting for the next installment!