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	<title>Comments on: You Too Can Prevent Reputation Management Nightmares</title>
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		<title>By: Eric Lander</title>
		<link>http://www.bruceclay.com/blog/2008/01/you-too-can-prevent-reputation-management-nightmares/comment-page-1/#comment-17160</link>
		<dc:creator>Eric Lander</dc:creator>
		<pubDate>Mon, 21 Jan 2008 17:01:40 +0000</pubDate>
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		<description>&lt;p&gt;Lisa, this is a prime example of how being oblivious to social media has a monumental impact on branding.   I&#039;m effectively 3,000 miles away from these folks, but these apartments will have an indelible mark in my mind.  Considering that we&#039;ve discussed moving to California for so long, that&#039;s saying a lot.
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		<content:encoded><![CDATA[<p>Lisa, this is a prime example of how being oblivious to social media has a monumental impact on branding.   I&#8217;m effectively 3,000 miles away from these folks, but these apartments will have an indelible mark in my mind.  Considering that we&#8217;ve discussed moving to California for so long, that&#8217;s saying a lot.</p>
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