Comments on: Does The Search Engine Optimization Expert Really Exist? http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/ SEO and Marketing Blog Mon, 15 Mar 2010 19:51:58 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Link Builder http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17201 Link Builder Sun, 13 Apr 2008 20:48:00 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17201 <p>well, you seem dedicated :P</p> <p>keep it up xD </p> well, you seem dedicated :P

keep it up xD

]]> By: Steve W http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17200 Steve W Wed, 06 Feb 2008 18:38:20 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17200 It confuses me to hear a statement like "there are no authoritative voices in the search engine optimization community" and end the post with "You invest in SEO training". So my question is: Who does the training? A non-authoritative voice in SEO? That's not the kind of training I'd send my SEO "persons" to (being that I can't use the term Expert without offending anyone apparently). There are some very good points in this post, and I am an Aaron Wall fan as well. But to say there aren't experts who truly understand the value of CTR, SEO focal points, link bait, tagged social media integration and traffic-based relevancy to build SERPS positioning, is to say there aren't any candidates in the 2008 election worthy to be President. Just my opinion anyway. It confuses me to hear a statement like “there are no authoritative voices in the search engine optimization community” and end the post with “You invest in SEO training”.
So my question is: Who does the training? A non-authoritative voice in SEO? That’s not the kind of training I’d send my SEO “persons” to (being that I can’t use the term Expert without offending anyone apparently).
There are some very good points in this post, and I am an Aaron Wall fan as well. But to say there aren’t experts who truly understand the value of CTR, SEO focal points, link bait, tagged social media integration and traffic-based relevancy to build SERPS positioning, is to say there aren’t any candidates in the 2008 election worthy to be President.
Just my opinion anyway.

]]> By: aaron wall http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17199 aaron wall Tue, 05 Feb 2008 13:13:10 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17199 <p>Wow. Thanks for the flattering comment Lisa :) </p> Wow. Thanks for the flattering comment Lisa :)

]]> By: Hugo Guzman http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17198 Hugo Guzman Tue, 05 Feb 2008 09:56:26 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17198 I think Aaron summed it up best: http://www.seobook.com/archives/001081.shtml The last of paragraph of this article is also spot on, Lisa! Bottom line: Who cares what Michael Martinez thinks. He's not going to land your next SEO account or make your own proprietary site rank well (or, more importantly, convert well). I think Aaron summed it up best:
http://www.seobook.com/archives/001081.shtml
The last of paragraph of this article is also spot on, Lisa!
Bottom line: Who cares what Michael Martinez thinks. He’s not going to land your next SEO account or make your own proprietary site rank well (or, more importantly, convert well).

]]> By: SEO Design Solutions http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17197 SEO Design Solutions Tue, 05 Feb 2008 09:00:50 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17197 <p>One thing is certain, it takes more than wishful thinking in order to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, you can increase the likelihood for each of your pages.</p> <p>Rankings (are) based on algorithms, therefore if you are operating within the guidelines of the formula, certain results are produced consistently as a by-product. The difficult part is knowing when your grasping straws or you really have affected a key component to the algorithm. Which I can see Michaels point, but just as we know things change (in search engines) many fundamentals still remain intact (per Lisa's comment about the science of SEO) which I advocate and fully agree with. </p> <p>The question is, will anyone really win such an argument? or will we just have to fight it out in the SERPs to make a point? Since producing a high ranking is the ultimate testament to the facts. </p> One thing is certain, it takes more than wishful thinking in order to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, you can increase the likelihood for each of your pages.

Rankings (are) based on algorithms, therefore if you are operating within the guidelines of the formula, certain results are produced consistently as a by-product. The difficult part is knowing when your grasping straws or you really have affected a key component to the algorithm. Which I can see Michaels point, but just as we know things change (in search engines) many fundamentals still remain intact (per Lisa’s comment about the science of SEO) which I advocate and fully agree with.

The question is, will anyone really win such an argument? or will we just have to fight it out in the SERPs to make a point? Since producing a high ranking is the ultimate testament to the facts.

]]> By: Jill http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17196 Jill Mon, 04 Feb 2008 21:07:21 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17196 Oh Lisa. You almost had me. But then you ruined it at the end with: <blockquote><i>You start looking at the algorithm not as a black box of secrets, but for what it really is - a mathematical algorithm.</i></blockquote> Technically, yes, it's a mathematical algorithm. But if you approach SEO that way, you will end up with an awful, horrid, icky, yukky website. Blech. Pooey. The search engines are looking for the BEST, most relevant sites for the search query at hand. Yeah, they use some math to figure that out, but they use oh so much more than that. Long gone are the days when one could simply try to reverse engineer the algo as an optimization technique. And thank goodness for that! Oh Lisa.
You almost had me. But then you ruined it at the end with:

You start looking at the algorithm not as a black box of secrets, but for what it really is – a mathematical algorithm.

Technically, yes, it’s a mathematical algorithm.
But if you approach SEO that way, you will end up with an awful, horrid, icky, yukky website. Blech. Pooey.
The search engines are looking for the BEST, most relevant sites for the search query at hand. Yeah, they use some math to figure that out, but they use oh so much more than that.
Long gone are the days when one could simply try to reverse engineer the algo as an optimization technique. And thank goodness for that!

]]> By: Gyutae Park http://www.bruceclay.com/blog/2008/02/does-the-search-engine-optimization-expert-really-exist/comment-page-1/#comment-17195 Gyutae Park Mon, 04 Feb 2008 17:44:54 +0000 http://www.bruceclay.com/blog-test/2008/02/does-the-search-engine-optimization-expert-really-exist/#comment-17195 <p>Hey Lisa, Great post. I think SEO draws a lot of parallels to attending business school. Many of the professors teach business and how to start a company but have never done so themselves. They know all the right things to say and all of the theories but lack the experiences and street smarts to really become experts in the field.</p> <p>In the same way SEO has become a field of knowledge professed by a select few. It's only when you get your hands dirty with trial and error that you really become an expert SEO. </p> Hey Lisa,
Great post. I think SEO draws a lot of parallels to attending business school. Many of the professors teach business and how to start a company but have never done so themselves. They know all the right things to say and all of the theories but lack the experiences and street smarts to really become experts in the field.

In the same way SEO has become a field of knowledge professed by a select few. It’s only when you get your hands dirty with trial and error that you really become an expert SEO.

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