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	<title>Comments on: SEO Headlines 03/11/2008</title>
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		<title>By: Anup Batra</title>
		<link>http://www.bruceclay.com/blog/2008/03/seo-headlines-5/#comment-17297</link>
		<dc:creator>Anup Batra</dc:creator>
		<pubDate>Wed, 12 Mar 2008 01:34:21 +0000</pubDate>
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		<description>&lt;p&gt;Google&#039;s acquisition of doubleclick heralds a Megatrend in the online advertising space. Google will innovate and push the boundaries when it comes to digital media. This means a higher emphasis on measurement, monitoring and control in the hands of the user. I was involved in managing the online advertising for a large youth portal and it was very frustrating how many limitations I had to contend with in terms of making changes. I look forward to Google&#039;s contribution in this space.
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		<content:encoded><![CDATA[<p>Google&#8217;s acquisition of doubleclick heralds a Megatrend in the online advertising space. Google will innovate and push the boundaries when it comes to digital media. This means a higher emphasis on measurement, monitoring and control in the hands of the user. I was involved in managing the online advertising for a large youth portal and it was very frustrating how many limitations I had to contend with in terms of making changes. I look forward to Google&#8217;s contribution in this space.</p>
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