SEO True or False
Speakers Get Paid To Attend SEO Conferences
Really? Were people unaware of this before? Why all the uproar now? I’m not sure but the conversation that took place in my Twitter feed and on Sphinn kept me quite amused yesterday. I know for a fact that Bruce does not get paid for all the crazy traveling that he does in order to participate in the various SEO education opportunities he dedicates his time to, but I’ve also known for a fairly long time that others do. Also, I don’t really care.
If a conference wants to pay certain speakers for their time or comp their lodging/airfare costs, so be it. Is it fair the other speakers who aren’t paid for their time? Maybe not. But life’s not fair and this is a business. Deal with it. Or maybe you should go make yourself so indispensible that the conference speakers are bowing down to throw money at you.
Barry mentioned over at Search Engine Roundtable that sometimes speakers are paid when it’s not likely that they’ll get much client work from their experience or if it’s a smaller shop. This makes so much sense it hurts. If the only way a small-time business owner with vast search engine optimization knowledge can attend a conference is if the organizers agree to fly them out, then of course they’re going to fly that person out. It’s the networking and knowledge transfer that really makes a conference, and knowledgeable speakers are a big part of that.
Google Will Own 90 Percent of the Market Next Year
I say true.
Jason Calacanis says that by this time next year Google will own 90 percent of the search market in the United States. You know, as much as I wish that wasn’t true and that for the love of God we’d actually get some competition in here to make things interesting, I have to agree with him. With Ask dead (don’t listen to SEW today. Ask is gone) and Microsoft and Yahoo headed to court and into the boardroom for the next 2 years, Google is left to silently ride through and pick up more people to hop on their bandwagon.
Even if Yahoo and Microsoft don’t end up joining forces, I still don’t have any trust in what they’re bringing to the table. The industry needs competition to thrive and right now, and as Michael Gray points out, we don’t have any. Everyone is too busy playing catch up to attempt something new. Search is in danger of getting seriously boring in the very near future. Any suggestions on fixing that or any new engines I should be watching? Let me know.
Analytics Isn’t Important
Don’t be dumb. Totally false.
Web analytics is everywhere lately. To not pay attention to it is setting your business up to fail, especially with some of the cool stuff now being offered by Omniture and Google Analytics.
I’ve been especially impressed with the stuff Omniture has been doing lately*. TechCrunch was among the first to report that Omniture had launched some revamped versions of SiteCatalyst and SearchCenter tools to help search marketers track their campaigns. The coolest new feature comes in SiteCatalyst’s ability to track video and Flash (you need to add a 2 byte SWF file first) usage on the Web. As marketers started to get their sites ready for blended search, this data is going to become increasingly important. I know Google is doing some stuff with video analytics as well, but I really like what Omniture is offering up here.
[*Full disclosure: We're an authorized Omniture sales and support agency. However, I think you know that if I thought Omniture sucked, I'd have no problem telling you that. ]
Speaking of Google Analytics, yesterday Marketing Pilgrim revealed that Google will be adding industry benchmarking as a new beta feature inside its Web analytics tool. This will allow marketers to compare their aggregated data to their competitors to see where they fare. If you’re interested, you have to tell Google by opting in. If you don’t opt-in or take no action, Google won’t use your data. Sounds fair.
Andy also reported that Google will soon begin offering tracking for Google Audio ads, allowing advertisers to track impressions, spots, etc. Good to know.