Comments on: What To Look For When Hiring Bloggers

By: David Temple

David Temple — Sun, 30 Mar 2008 20:38:51 +0000

Writing in a conversational tone is the most important reason I read a blog, much more important than proper grammar.;) Aren’t you supposed to write to the lowest common denominator? Spelling mistakes do put me off but certainly passion wins hands down!

By: Richard Millington

Richard Millington — Fri, 28 Mar 2008 05:28:19 +0000

I would add that a great deal of marketing knowledge helps, but I would also explore just how popular their blog is. How many people link to their blog, how many comments do their posts get, does their blog rank highly in search engines for their niche.
Anyone can launch a blog and churn out content, it’s a lot more difficult to get that content read by a broad audience.

By: Travis Lusk

Travis Lusk — Thu, 27 Mar 2008 21:45:47 +0000

I work a lot with gossip blog design, 99% of which are run by women, and they make a killing.

Gossip blogs draw a lot of readers…even ones that have very little writing, and mostly pictures. That’s a niche owned by women.

And I’d count Perez as a woman too

By: Federal Watch

Federal Watch — Thu, 27 Mar 2008 15:12:09 +0000

I have to agree that if your looking for a blogger you should choose the one who is passionate about her work..^^…that way she will never grew tired easily of her work and task..especially uodating the blog regularly..^^

By: Carolyn Grantham

Carolyn Grantham — Thu, 27 Mar 2008 14:19:29 +0000

Great points, especially about correct language use (English or otherwise). It’s not only important to be able to tell a story; if a blogger doesn’t proof his work, and fix basic spelling and grammar errors, how can we know he spends any more time checking sources and formulating cogent arguments?

By: Kim Krause Berg

Kim Krause Berg — Thu, 27 Mar 2008 09:03:32 +0000

You mean I could be PAID for blogging?????

By: Blog Marketing Journal

Blog Marketing Journal — Thu, 27 Mar 2008 08:33:50 +0000

The last point BY FAR is what makes a good blogger!

We must say we agree with them all!

By: Michael Dorausch

Michael Dorausch — Wed, 26 Mar 2008 22:15:06 +0000

Let’s not forget basic SEO skills. It’s nice to have someone who is skilled in the art of internal / external linking (something you do very well in your blogging) and combining it all together that it makes sense and is non disruptive for the reader.

By: AussieWebmaster

AussieWebmaster — Wed, 26 Mar 2008 17:56:43 +0000

No fear of reprisals, a little bit of controversy and varied opinions

By: abhilash

abhilash — Wed, 26 Mar 2008 16:54:20 +0000

nice work Lisa. These are key. I’ve had the toughest time finding folks who are willing to engage in conversation & participate? I think that’s social skills. The difference between a “writer” and a “blogger” is really what you’ve touched on here, and something about which I was talking to ChrisG about just yesterday. It’s so hard to find those things in one person (and those who do should be buying me lottery tickets). Some may have to consider going to multiple people just to get all those qualities in one place. Imagine that – a mute information junky on the left, a super writer in the middle, a compulsive socialite & a comedy writer all in one place making up one brand’s blog. Who knows. You’re right about the qualities, the next question is how to clone Lisas.