Comments on: Be Part of the Search Engine Optimization Process http://www.bruceclay.com/blog/2008/05/be-part-of-the-search-engine-optimization-process/ SEO and Marketing Blog Mon, 15 Mar 2010 19:51:58 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Ammon Johns http://www.bruceclay.com/blog/2008/05/be-part-of-the-search-engine-optimization-process/comment-page-1/#comment-17533 Ammon Johns Tue, 03 Jun 2008 03:55:37 +0000 http://www.bruceclay.com/blog-test/2008/05/be-part-of-the-search-engine-optimization-process/#comment-17533 <p>Great post, Lisa. </p> <p>You're right that learning some SEO, just as Jessica Bowman also stated, is an essential step to getting the most out of your SEM campaign.</p> <p>Search marketing is getting continually more complex and complicated, yet simultaneously often more subtle and smooth too. Its all part of the maturing process. Brute-force and clumsy SEM just doesn't usually get anywhere good these days.</p> <p>I recently highlighted the idea that its the same thing as the Long Tail - the process of going deeper, smarter, and broader. The idea that lots of smaller things add up to a greater whole than a couple of huge ones.</p> <p>Training is thus the flip-side of the Long Tail. The step needed to apply lots more peoples smaller efforts to the overall campaigns. Getting away from the blunt generics and one-size-fits-all-(badly) SEM of the early days. Getting into the niche, tailored, specific state of modern SEM.</p> <p>http://sphinn.com/story/49727 </p> Great post, Lisa.

You’re right that learning some SEO, just as Jessica Bowman also stated, is an essential step to getting the most out of your SEM campaign.

Search marketing is getting continually more complex and complicated, yet simultaneously often more subtle and smooth too. Its all part of the maturing process. Brute-force and clumsy SEM just doesn’t usually get anywhere good these days.

I recently highlighted the idea that its the same thing as the Long Tail – the process of going deeper, smarter, and broader. The idea that lots of smaller things add up to a greater whole than a couple of huge ones.

Training is thus the flip-side of the Long Tail. The step needed to apply lots more peoples smaller efforts to the overall campaigns. Getting away from the blunt generics and one-size-fits-all-(badly) SEM of the early days. Getting into the niche, tailored, specific state of modern SEM.

http://sphinn.com/story/49727

]]> By: Scott Salwolke http://www.bruceclay.com/blog/2008/05/be-part-of-the-search-engine-optimization-process/comment-page-1/#comment-17532 Scott Salwolke Fri, 30 May 2008 17:00:30 +0000 http://www.bruceclay.com/blog-test/2008/05/be-part-of-the-search-engine-optimization-process/#comment-17532 Greaat post. I try to not only keep clients up to date on what I'm doing, but why so they'll understand the process. I signed with a client this week to work on their organic rankings. In researching their site they provided me with the keywords they bid on. They provide an online course in a specific community. Yet, they bid on the keywords for this nationally. I explained to them that despite all the clicks, nearly all were of no use as they weren't in the right market. They've been losing money for a year simply because they didn't understand the process. Greaat post. I try to not only keep clients up to date on what I’m doing, but why so they’ll understand the process. I signed with a client this week to work on their organic rankings. In researching their site they provided me with the keywords they bid on. They provide an online course in a specific community. Yet, they bid on the keywords for this nationally. I explained to them that despite all the clicks, nearly all were of no use as they weren’t in the right market. They’ve been losing money for a year simply because they didn’t understand the process.

]]> By: Asia http://www.bruceclay.com/blog/2008/05/be-part-of-the-search-engine-optimization-process/comment-page-1/#comment-17531 Asia Thu, 29 May 2008 17:30:38 +0000 http://www.bruceclay.com/blog-test/2008/05/be-part-of-the-search-engine-optimization-process/#comment-17531 <p>Great advice, I try to keep my clients as up to date as possible, it's funny however, when you hear them mash up your words to another person.</p> <p>I lost a client about 3 years ago, to another SEO company, it wasn't a large client, and didn't affect me much. In 6 months the client returned, rankings dropped by 3 - 10 points on each of the highest viable keyword and the most competitive as well. I wasn't surprised - I was ignored when I explained the issues that will and had come up with the switch. </p> <p>The client lost privileges however, and I charged more for my services on the return - which I felt was valid. In the end, whether or not you give them enough information - or think you have, they will make the decision to move on their own. </p> <p>Incidentally, it's a requirement that all my clients are RSS Subscribers to Search Engine Land, Bruce Clay and Search Engine Watch - this way, they are very aware of everything going on in the industry. </p> Great advice, I try to keep my clients as up to date as possible, it’s funny however, when you hear them mash up your words to another person.

I lost a client about 3 years ago, to another SEO company, it wasn’t a large client, and didn’t affect me much. In 6 months the client returned, rankings dropped by 3 – 10 points on each of the highest viable keyword and the most competitive as well. I wasn’t surprised – I was ignored when I explained the issues that will and had come up with the switch.

The client lost privileges however, and I charged more for my services on the return – which I felt was valid. In the end, whether or not you give them enough information – or think you have, they will make the decision to move on their own.

Incidentally, it’s a requirement that all my clients are RSS Subscribers to Search Engine Land, Bruce Clay and Search Engine Watch – this way, they are very aware of everything going on in the industry.

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