Comments on: Corporate Blogging Isn’t About the Media http://www.bruceclay.com/blog/2008/05/corporate-blogging-isnt-about-the-media/ SEO and Marketing Blog Sat, 20 Mar 2010 13:43:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark White http://www.bruceclay.com/blog/2008/05/corporate-blogging-isnt-about-the-media/comment-page-1/#comment-17500 Mark White Wed, 14 May 2008 01:40:59 +0000 http://www.bruceclay.com/blog-test/2008/05/corporate-blogging-isnt-about-the-media/#comment-17500 <p>I certainly agree that companies shouldn't be discouraged from using blogs because they don't "get" the medium - after all, in many cases a blog post will just be like an email to a whole bunch of readers rather than just one, all gaining something (we hope!) from what we're writing. </p> <p>But they can be used for more than just that, so I wouldn't stop companies looking to use a blog to help promote case studies or press releases - in that case they're using the "distribution / syndication" power of a blog rather than the conversation element. It's a specific use for it just as using it as a customer service or tech support aid would be. As you so rightly point out, it's the focus on the reader which is key so if it's that sort of information they are looking for then you can feel comfortable in using the blog to provide it. </p> I certainly agree that companies shouldn’t be discouraged from using blogs because they don’t “get” the medium – after all, in many cases a blog post will just be like an email to a whole bunch of readers rather than just one, all gaining something (we hope!) from what we’re writing.

But they can be used for more than just that, so I wouldn’t stop companies looking to use a blog to help promote case studies or press releases – in that case they’re using the “distribution / syndication” power of a blog rather than the conversation element. It’s a specific use for it just as using it as a customer service or tech support aid would be. As you so rightly point out, it’s the focus on the reader which is key so if it’s that sort of information they are looking for then you can feel comfortable in using the blog to provide it.

]]> By: Catfish http://www.bruceclay.com/blog/2008/05/corporate-blogging-isnt-about-the-media/comment-page-1/#comment-17499 Catfish Tue, 13 May 2008 17:01:42 +0000 http://www.bruceclay.com/blog-test/2008/05/corporate-blogging-isnt-about-the-media/#comment-17499 This is my first year blogging and already the opportunities and feedback has been amazing. I think you hit the nail on the head when you said "It's about engaging and empowering your customers. " This is my first year blogging and already the opportunities and feedback has been amazing. I think you hit the nail on the head when you said “It’s about engaging and empowering your customers. “

]]> By: Dave Davies http://www.bruceclay.com/blog/2008/05/corporate-blogging-isnt-about-the-media/comment-page-1/#comment-17498 Dave Davies Tue, 13 May 2008 15:53:04 +0000 http://www.bruceclay.com/blog-test/2008/05/corporate-blogging-isnt-about-the-media/#comment-17498 <p>Lisa,</p> <p>You have just become my favorite blog writer. :)</p> <p>Keep up the great work. This was an awesome post. </p> Lisa,

You have just become my favorite blog writer. :)

Keep up the great work. This was an awesome post.

]]>