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	<title>Comments on: Amazing New PPC Tactics</title>
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	<link>http://www.bruceclay.com/blog/2008/06/amazing-new-ppc-tactics/</link>
	<description>SEO and Internet Marketing Blog</description>
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		<title>By: Andrew Johns</title>
		<link>http://www.bruceclay.com/blog/2008/06/amazing-new-ppc-tactics/#comment-17544</link>
		<dc:creator>Andrew Johns</dc:creator>
		<pubDate>Thu, 05 Jun 2008 15:01:14 +0000</pubDate>
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		<description>&lt;p&gt;Addie Connor makes some excellent points! The &quot;Business Considerations&quot; part is especially helpful. One of the methods I use when determining the business practicality of any PPC recommendations is to read the financial reports and anticipated areas of growth for a company. In the end your PPC suggestions may be sound suggestions, but not all PPC rec&#039;s are in alignment with the global business goals of a company. &lt;/p&gt;
&lt;p&gt;This is great information! I for one could use plenty of posts like this to help me shape my PPC campaigns.
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Addie Connor makes some excellent points! The &#8220;Business Considerations&#8221; part is especially helpful. One of the methods I use when determining the business practicality of any PPC recommendations is to read the financial reports and anticipated areas of growth for a company. In the end your PPC suggestions may be sound suggestions, but not all PPC rec&#8217;s are in alignment with the global business goals of a company. </p>
<p>This is great information! I for one could use plenty of posts like this to help me shape my PPC campaigns.</p>
]]></content:encoded>
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		<title>By: Virginia Nussey</title>
		<link>http://www.bruceclay.com/blog/2008/06/amazing-new-ppc-tactics/#comment-17543</link>
		<dc:creator>Virginia Nussey</dc:creator>
		<pubDate>Thu, 05 Jun 2008 14:33:07 +0000</pubDate>
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		<description>Eric, thanks for the heads up. In case you still need those URLs, I believe the links have been fixed.
</description>
		<content:encoded><![CDATA[<p>Eric, thanks for the heads up. In case you still need those URLs, I believe the links have been fixed.</p>
]]></content:encoded>
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		<title>By: Eric Itzkowitz</title>
		<link>http://www.bruceclay.com/blog/2008/06/amazing-new-ppc-tactics/#comment-17542</link>
		<dc:creator>Eric Itzkowitz</dc:creator>
		<pubDate>Thu, 05 Jun 2008 14:06:03 +0000</pubDate>
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		<description>&lt;p&gt;Virginia, the link you used to point to the Excel 2007 add-in is broken.&lt;/p&gt;
&lt;p&gt;Referring to: http://advertising.microsoft.com/advertising/adcenter.addin
mentioned in Natala Menezes coverage.&lt;/p&gt;
&lt;p&gt;- Eric
&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Virginia, the link you used to point to the Excel 2007 add-in is broken.</p>
<p>Referring to: <a href="http://advertising.microsoft.com/advertising/adcenter.addin" rel="nofollow">http://advertising.microsoft.com/advertising/adcenter.addin</a><br />
mentioned in Natala Menezes coverage.</p>
<p>- Eric</p>
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