Comments on: SMX Advanced Goes To The Dark Side http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: compaq presario 2500 laptop power cord http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-29762 compaq presario 2500 laptop power cord Thu, 22 Jul 2010 10:13:59 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-29762 Doesn’t mean you shoud DO the bad and the ugly. Just means you should UNDERSTAND it inside and out.Like it or not the white hatter has manipulated the search results to their own benefit. Same as black hat in essence. Doesn’t mean you shoud DO the bad and the ugly. Just means you should UNDERSTAND it inside and out.Like it or not the white hatter has manipulated the search results to their own benefit. Same as black hat in essence.

]]> By: hp laptop ac adapter http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-28756 hp laptop ac adapter Wed, 23 Jun 2010 14:28:47 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-28756 Anyway, as to SMX, the dark hat is not safe and stable. Although it may have a great effect at this moment, it won't last long in the future. Maybe we can just wait and see the results. Reality will tell the truth. Anyway, as to SMX, the dark hat is not safe and stable. Although it may have a great effect at this moment, it won’t last long in the future. Maybe we can just wait and see the results. Reality will tell the truth.

]]> By: Mike Bordon http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-24373 Mike Bordon Sun, 21 Feb 2010 22:21:04 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-24373 On the flip side, I do understand why Danny in particular would want to limit the shadier stuff. I agree that’s best for the industry’s reputation. But if we are teaching morals, call it as it is. It should have a disclaimer that the techniques shown here only inlcude tactics approved by these [x] individuals. Anything against SE guidelines should ALSO be disclosed as such. On the flip side, I do understand why Danny in particular would want to limit the shadier stuff. I agree that’s best for the industry’s reputation. But if we are teaching morals, call it as it is. It should have a disclaimer that the techniques shown here only inlcude tactics approved by these [x] individuals. Anything against SE guidelines should ALSO be disclosed as such.

]]> By: Shubham http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-23715 Shubham Mon, 08 Feb 2010 21:13:05 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-23715 great post....lisa......!! Works great..! great post….lisa……!! Works great..!

]]> By: Firetown http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17629 Firetown Sun, 06 Jul 2008 13:06:36 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17629 <p>well said, Chris. If you do something to hurt another site that could be considered criminal, that would be one thing. Doint something "Google asks you not to do" and being successful outranking others with it, that the Google's and your competitors' problem only. Which brings us back to the main reason why self proclaimed white hats get so out of shape when someone else figures out a more effective and easier way to achieve higher rankings than they do. </p> well said, Chris. If you do something to hurt another site that could be considered criminal, that would be one thing. Doint something “Google asks you not to do” and being successful outranking others with it, that the Google’s and your competitors’ problem only. Which brings us back to the main reason why self proclaimed white hats get so out of shape when someone else figures out a more effective and easier way to achieve higher rankings than they do.

]]> By: Chris http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17628 Chris Tue, 01 Jul 2008 11:50:18 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17628 The thing is here that there is no black hat or white hat. You have to get that nonsense out of your head. ALL seo is 'black hat' if you think about it. All of it. Look at it this way. Say there are two sites and site 'a' has better and more comprehensive information than site 'b'. Both sites are good but 'a' has just a bit better content. Now here comes a 'white hat' cloaked in ethics (catch the pun?. Ok, so our white hatter sits down and says "ok, let me optimize the linking structure of this site (site 'b')...no black hat for me" and the white hatter goes on to optimize the site...internally. Now, after this the white hatter says, "now I will get some links to this site, but not with software of any BH techniques as it is not ethical, I will instead ask for link exchanges via emai." And so the white hatter gets some white links. What is the result? Well, because the white hatter was very good at his job, site 'b', the lesser of the two sites, now outranks site 'a' even though site 'a' has the more valuable information. Like it or not the white hatter has manipulated the search results to their own benefit. Same as black hat in essence. If google were god everyone would just put content on their sites and all kinds of SEM (that's Search Engine Manipulation) would be out lawed. ANYTHING you do to increase the rankings of your site other than providing good free content is search engine manipulation. Period. It is not the technique which is white or blackhat but rather it is the general effect of the technique. Ethically? I don't see anywhere in the Bible where it says White hat seo is ethical and BH seo is not. Ethics? By whose standards? If you sell shitty products and you know it, but sell them anyway...you are unethical to me. Whether you promote these products through white hat or black hat doesn't matter. I'm online trying to market my business. I want to get my business in front of as many people as I can. Maximum exposure. Business principles. Does Google own the internet? Is it their house I'm playing in? Who said that Google can dictate to us what 'ethical' marketing is? It is a game of skills just like the 'real world'. All of us Seo's are in a race to the top. There is no such thing as white hat or black hat. There are just different levels of expertise in seo. There are no advance white hat techniques. You should know that already. Think about how absurd it really sounds. You are "fooling' a search engine. A piece of code. It is not human. Are we going to make the algorithm cry? The ethics involved in seo or sem are, in the end, completely tied to the product or service being sold. For instance, if you are a WH and you promote a site that endorses child pornography is that ethical? What if you promote a non profit site dedicated to the research of cancer but you use BH techniques? Are you now unethical? The thing is here that there is no black hat or white hat. You have to get that nonsense out of your head. ALL seo is ‘black hat’ if you think about it. All of it. Look at it this way. Say there are two sites and site ‘a’ has better and more comprehensive information than site ‘b’. Both sites are good but ‘a’ has just a bit better content.
Now here comes a ‘white hat’ cloaked in ethics (catch the pun?. Ok, so our white hatter sits down and says “ok, let me optimize the linking structure of this site (site ‘b’)…no black hat for me” and the white hatter goes on to optimize the site…internally.
Now, after this the white hatter says, “now I will get some links to this site, but not with software of any BH techniques as it is not ethical, I will instead ask for link exchanges via emai.” And so the white hatter gets some white links.
What is the result? Well, because the white hatter was very good at his job, site ‘b’, the lesser of the two sites, now outranks site ‘a’ even though site ‘a’ has the more valuable information.
Like it or not the white hatter has manipulated the search results to their own benefit. Same as black hat in essence.
If google were god everyone would just put content on their sites and all kinds of SEM (that’s Search Engine Manipulation) would be out lawed.
ANYTHING you do to increase the rankings of your site other than providing good free content is search engine manipulation. Period. It is not the technique which is white or blackhat but rather it is the general effect of the technique.
Ethically? I don’t see anywhere in the Bible where it says White hat seo is ethical and BH seo is not. Ethics? By whose standards? If you sell shitty products and you know it, but sell them anyway…you are unethical to me. Whether you promote these products through white hat or black hat doesn’t matter.
I’m online trying to market my business. I want to get my business in front of as many people as I can. Maximum exposure. Business principles. Does Google own the internet? Is it their house I’m playing in? Who said that Google can dictate to us what ‘ethical’ marketing is?
It is a game of skills just like the ‘real world’. All of us Seo’s are in a race to the top. There is no such thing as white hat or black hat. There are just different levels of expertise in seo.
There are no advance white hat techniques. You should know that already.
Think about how absurd it really sounds. You are “fooling’ a search engine. A piece of code. It is not human. Are we going to make the algorithm cry?
The ethics involved in seo or sem are, in the end, completely tied to the product or service being sold. For instance, if you are a WH and you promote a site that endorses child pornography is that ethical?
What if you promote a non profit site dedicated to the research of cancer but you use BH techniques? Are you now unethical?

]]> By: Tom Chuong http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17627 Tom Chuong Sun, 29 Jun 2008 08:16:05 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17627 <p>I strongly believe that SEO is influenced marketing at its highest point. As SEO experts, we should considered the fact that we're helping online visitors make an informed buying decision because we're influencing the ranking of a particular website over another in the majors.</p> <p>With this in mind, we can maintain our integrity and sleep better at night by implementing white hat tactics that will produced long term sustainable results for our clients. </p> I strongly believe that SEO is influenced marketing at its highest point. As SEO experts, we should considered the fact that we’re helping online visitors make an informed buying decision because we’re influencing the ranking of a particular website over another in the majors.

With this in mind, we can maintain our integrity and sleep better at night by implementing white hat tactics that will produced long term sustainable results for our clients.

]]> By: JasonD http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17626 JasonD Fri, 20 Jun 2008 11:35:38 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17626 I wish I had more time to frequent the forums, blogs and conferences. I miss this shit :D BTW - Colour is nothing but a state of mind! I wish I had more time to frequent the forums, blogs and conferences.
I miss this shit :D
BTW – Colour is nothing but a state of mind!

]]> By: Paul Anthony http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17625 Paul Anthony Mon, 16 Jun 2008 12:44:37 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17625 <p>Firstly Lisa, I'll start by saying that I didn't attend SMX. But I've seen some of the post conference blogs, and this is by far one of the more controversial that I've read.</p> <p>I personally think that if so called black hat techniques aren't discussed in the industry then this only limits our understanding of the engines. </p> <p>The bottom line is that most SEO's at one time or another have bought links, or looked at acquiring old sites, in order to reap rewards, and if we all sat at the edges of the circle, and just created linkworthy content - no one would eat, or worse still, those who didn't mind bending the rules a little in their favour would be rubbing their bellies, laughing at the rest of us. I think pointing the finger at certain blackhats instead of saying bravo thanks for the information, and thus being informed on whether to use it or not is ridiculous. </p> <p>In my own opinion its up to Google to filter the crap, and adjust their algorithm to reward white hat techniques over black hat. Until then, people are still going to be discussing techniques on both sides of the fence. </p> Firstly Lisa, I’ll start by saying that I didn’t attend SMX. But I’ve seen some of the post conference blogs, and this is by far one of the more controversial that I’ve read.

I personally think that if so called black hat techniques aren’t discussed in the industry then this only limits our understanding of the engines.

The bottom line is that most SEO’s at one time or another have bought links, or looked at acquiring old sites, in order to reap rewards, and if we all sat at the edges of the circle, and just created linkworthy content – no one would eat, or worse still, those who didn’t mind bending the rules a little in their favour would be rubbing their bellies, laughing at the rest of us. I think pointing the finger at certain blackhats instead of saying bravo thanks for the information, and thus being informed on whether to use it or not is ridiculous.

In my own opinion its up to Google to filter the crap, and adjust their algorithm to reward white hat techniques over black hat. Until then, people are still going to be discussing techniques on both sides of the fence.

]]> By: Brian Clark http://www.bruceclay.com/blog/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17624 Brian Clark Sat, 14 Jun 2008 11:50:45 +0000 http://www.bruceclay.com/blog-test/2008/06/smx-advanced-goes-to-the-dark-side/#comment-17624 I keep saying that advanced white hat SEO is direct-response copywriting applied to content. I'm not smart enough to do anything black hat. :-) I keep saying that advanced white hat SEO is direct-response copywriting applied to content. I’m not smart enough to do anything black hat. :-)

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