Sometimes when viewing a new site, it’s easy to be overwhelmed by the number of things that need to be addressed and thus hard to define a starting point.

Fortunately this approach breaks the whole process down into bit size chunks and allows one to focus on the aspects one at a time.

Seriously, you make a very good point about keyword research. That’s such a key aspect of the process, but it’s best done after a thorough diagnosis of the site. Rich, informative article overrall.