Comments on: The Adolescence of SEO http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/ SEO and Marketing Blog Sat, 20 Mar 2010 13:43:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: paisley http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17858 paisley Fri, 08 Aug 2008 10:46:29 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17858 <p>i agree ben, why my actual official title is: Director, Internet Marketing </p> i agree ben, why my actual official title is:
Director, Internet Marketing

]]> By: Ben Potter http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17857 Ben Potter Fri, 08 Aug 2008 01:49:15 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17857 At last, someone else in the industry who (I think) is suggesting SEO needs a rebrand! SEO as a term is too limiting these days. It suggests that good search marketers have not evolved; that they remain stuck in an age where website optimisation and link building were the main activities of a search marketer. That's no longer the case. Search marketing has evolved and with it the best search marketers have done likewise by offering new and creative services, such as advice in social media, PR and creation of content, such as video. Are these strictly speaking SEO activities? Not only that, SEO is also a 'tainted' term. It has a bad name mainly due to the many examples of bad practice cited above. Therefore, if we are to rescue an industry damaged not only by this but also a huge amount of very unnecessary in-fighting, we need to move away from being known as SEO's to something quite different where SEO is part of the mix, not the business definition. I'm not sure what this term is but if you are calling yourself an SEO when in fact you are consulting across a much wider remit (i.e. copywriting, PR, rich media content, social media, networking, etc) then you are not an SEO, you are an Internet Marketer/Digital Marketer or something similar which is more in keeping with the true value you add. If the leading agencies and consultants of this world begin to distance themselves from the 'old school' SEO terminology then over time, those practicing only 'traditional' (and often shady) SEO may just gradually be pushed to one side. At last, someone else in the industry who (I think) is suggesting SEO needs a rebrand! SEO as a term is too limiting these days. It suggests that good search marketers have not evolved; that they remain stuck in an age where website optimisation and link building were the main activities of a search marketer. That’s no longer the case. Search marketing has evolved and with it the best search marketers have done likewise by offering new and creative services, such as advice in social media, PR and creation of content, such as video. Are these strictly speaking SEO activities?
Not only that, SEO is also a ‘tainted’ term. It has a bad name mainly due to the many examples of bad practice cited above. Therefore, if we are to rescue an industry damaged not only by this but also a huge amount of very unnecessary in-fighting, we need to move away from being known as SEO’s to something quite different where SEO is part of the mix, not the business definition.
I’m not sure what this term is but if you are calling yourself an SEO when in fact you are consulting across a much wider remit (i.e. copywriting, PR, rich media content, social media, networking, etc) then you are not an SEO, you are an Internet Marketer/Digital Marketer or something similar which is more in keeping with the true value you add.
If the leading agencies and consultants of this world begin to distance themselves from the ‘old school’ SEO terminology then over time, those practicing only ‘traditional’ (and often shady) SEO may just gradually be pushed to one side.

]]> By: Internet Marketing Joy http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17856 Internet Marketing Joy Thu, 07 Aug 2008 21:31:11 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17856 <p>This is a great post..thank you sharing it.. </p> This is a great post..thank you sharing it..

]]> By: Peter http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17855 Peter Thu, 07 Aug 2008 17:36:30 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17855 "...All small business owners want SEO to be a process and it can be..."<p> I couldn't agree more. And it's not just small business owners - it's all business owners.<p> SEO is a process, and as the industry matures, it will be exciting to read more about how people have turned SEO into a process.<p> A defined and repeatable process will help avoid/skip the dodgy techniques some people are using to solve problems and help SEO team identify and prioritze actions that have the best ROI. </p></p></p> “…All small business owners want SEO to be a process and it can be…”

I couldn’t agree more. And it’s not just small business owners – it’s all business owners.

SEO is a process, and as the industry matures, it will be exciting to read more about how people have turned SEO into a process.

A defined and repeatable process will help avoid/skip the dodgy techniques some people are using to solve problems and help SEO team identify and prioritze actions that have the best ROI.

]]> By: Samreen Soomro http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17854 Samreen Soomro Thu, 07 Aug 2008 14:03:46 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17854 <p>"And to top it off, the guy actually left all of the links within the content that was pointing to the site they he had stolen the content from."</p> <p>LOL! </p> “And to top it off, the guy actually left all of the links within the content that was pointing to the site they he had stolen the content from.”

LOL!

]]> By: pat http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17853 pat Thu, 07 Aug 2008 11:43:31 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17853 Nicely done! Superb guest post Kate. I agree with alot of what you are saying and what you are saying actually ties into some things that I am doing. Expect an email. Nicely done! Superb guest post Kate. I agree with alot of what you are saying and what you are saying actually ties into some things that I am doing. Expect an email.

]]> By: paisley http://www.bruceclay.com/blog/2008/08/the-adolescence-of-seo/comment-page-1/#comment-17852 paisley Thu, 07 Aug 2008 11:26:02 +0000 http://www.bruceclay.com/blog-test/2008/08/the-adolescence-of-seo/#comment-17852 <p>great article Kate.</p> <p>i hope i don't get in trouble for this...</p> <p>signed up client in may.. they are a fortune 500 (anymore detail would identify them, but they are higher up in the 500... *wink)</p> <p>got notify within the last week or so (again being vague) that all the "link pages" and the commented out text blocks have been removed from all 12 of the websites we are doing SEO on...</p> <p>they kept wondering why we had not added any stuff to the sites that were clear...</p> <p>i showed them google's cache and the linkpages and hidden text still showing up and said.. "when this is gone we can work"</p> <p>of course everyone has had the client that wanted to do SEO on their "kickass flash site" that had one URL.. the domain.. for all 100 "pages" of content and couldn't understand why they had to rebuild their website..</p> <p> </p> great article Kate.

i hope i don’t get in trouble for this…

signed up client in may.. they are a fortune 500 (anymore detail would identify them, but they are higher up in the 500… *wink)

got notify within the last week or so (again being vague) that all the “link pages” and the commented out text blocks have been removed from all 12 of the websites we are doing SEO on…

they kept wondering why we had not added any stuff to the sites that were clear…

i showed them google’s cache and the linkpages and hidden text still showing up and said.. “when this is gone we can work”

of course everyone has had the client that wanted to do SEO on their “kickass flash site” that had one URL.. the domain.. for all 100 “pages” of content and couldn’t understand why they had to rebuild their website..

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