Comments on: Brand the Company or the Players? http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/ SEO and Marketing Blog Sat, 20 Mar 2010 13:43:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Hjortur Smarason http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17921 Hjortur Smarason Fri, 05 Sep 2008 12:47:00 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17921 <p>Excellent post, Lisa, and a timely discussion. I think this is a problem many managers are facing today. </p> <p>I decided to focus more on my personal brand than my companies brand and since I only use freelance employees as it is, this has not been an issue. But I think you're very right that it's a win win for everybody when companies allow employees to grow and brand themselves. SEOmoz is another example of that being done successfully. </p> Excellent post, Lisa, and a timely discussion. I think this is a problem many managers are facing today.

I decided to focus more on my personal brand than my companies brand and since I only use freelance employees as it is, this has not been an issue. But I think you’re very right that it’s a win win for everybody when companies allow employees to grow and brand themselves. SEOmoz is another example of that being done successfully.

]]> By: Dev Basu http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17920 Dev Basu Fri, 05 Sep 2008 09:55:30 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17920 This type of post has been way overdue for our industry, and I just wanted to give kudos to Lisa for writing it. You hit the nail on the head in saying: "The dangers of public employees are obvious - they're exposed to poaching, it can be harder to keep them on staff (that's a sign of your failure, not theirs), and it will come as a bigger hit to your company should they ever decided to leave." It's always fighting the wrong fight when you're trying to protect your employees from growing their skills and networks, rather than letting them become spokespersons for your company. Great post Lisa!. This type of post has been way overdue for our industry, and I just wanted to give kudos to Lisa for writing it. You hit the nail on the head in saying:
“The dangers of public employees are obvious – they’re exposed to poaching, it can be harder to keep them on staff (that’s a sign of your failure, not theirs), and it will come as a bigger hit to your company should they ever decided to leave.”
It’s always fighting the wrong fight when you’re trying to protect your employees from growing their skills and networks, rather than letting them become spokespersons for your company. Great post Lisa!.

]]> By: Corey http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17919 Corey Fri, 05 Sep 2008 08:57:26 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17919 <p>Awesome post Lisa! I think a lot of people and companies run into this issue, and not just in this industry. It is a risk vs. reward for the companies in giving their employees more knowledge and exposure. </p> Awesome post Lisa! I think a lot of people and companies run into this issue, and not just in this industry. It is a risk vs. reward for the companies in giving their employees more knowledge and exposure.

]]> By: Derrick Wheeler http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17918 Derrick Wheeler Fri, 05 Sep 2008 08:19:41 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17918 "Derrick Wheeler" stands for quality. It's not your mom's Derrick Wheeler. Just had to get my brand in there. Actually it's funny that you wrote this article. When I read the post in Sphinn I didn't know at first that you wrote it. The first company that came to mind as doing the best at the company branding level and allowing for individual personal brands is Bruce Clay. I'd say the second would be Google with Matt Cutts & Co. It's not just about the CEO anymore. Best, Derrick Wheeler “Derrick Wheeler” stands for quality. It’s not your mom’s Derrick Wheeler. Just had to get my brand in there.
Actually it’s funny that you wrote this article. When I read the post in Sphinn I didn’t know at first that you wrote it. The first company that came to mind as doing the best at the company branding level and allowing for individual personal brands is Bruce Clay. I’d say the second would be Google with Matt Cutts & Co.
It’s not just about the CEO anymore.
Best,
Derrick Wheeler

]]> By: Alysson http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17917 Alysson Fri, 05 Sep 2008 08:04:09 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17917 <p>I couldn't agree more, but happen to work for a company that not only discourages personal branding, but has actually determined it to be a "terminable offense". </p> <p>You can tell by the fact that I have and continue to develop SEOAly that I couldn't possibly care less about being fired...and their doing so, should it ever happen, will then be a well-publicized event that will damage the credibility of their organization as a whole...as if they don't do enough of that on their own. ;) </p> I couldn’t agree more, but happen to work for a company that not only discourages personal branding, but has actually determined it to be a “terminable offense”.

You can tell by the fact that I have and continue to develop SEOAly that I couldn’t possibly care less about being fired…and their doing so, should it ever happen, will then be a well-publicized event that will damage the credibility of their organization as a whole…as if they don’t do enough of that on their own. ;)

]]> By: catpickett http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17916 catpickett Thu, 04 Sep 2008 08:18:31 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17916 I've been thinking about this a lot lately, with the re-launch of my site that was previously branded with my own name. I'm doing in-house search marketing though, so it's not necessarily in my company's best interest that I'm recognized as an expert. Or is it? Do you think it's different if you never intend to freelance or work for an agency? I’ve been thinking about this a lot lately, with the re-launch of my site that was previously branded with my own name. I’m doing in-house search marketing though, so it’s not necessarily in my company’s best interest that I’m recognized as an expert. Or is it? Do you think it’s different if you never intend to freelance or work for an agency?

]]> By: Kate Morris http://www.bruceclay.com/blog/2008/09/brand-the-company-or-the-players/comment-page-1/#comment-17915 Kate Morris Tue, 02 Sep 2008 21:39:18 +0000 http://www.bruceclay.com/blog-test/2008/09/brand-the-company-or-the-players/#comment-17915 <p>This is so funny, I had this EXACT conversation with my boss today about going to SMX East. He knows it's inevitable that I am going to get other job offers, but he is an awesome boss. He knows that getting in my way of growing will push me out even faster. </p> <p>Great post Lisa! And great comments Susan, you two still crack me up. :) </p> This is so funny, I had this EXACT conversation with my boss today about going to SMX East. He knows it’s inevitable that I am going to get other job offers, but he is an awesome boss. He knows that getting in my way of growing will push me out even faster.

Great post Lisa! And great comments Susan, you two still crack me up. :)

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