2009 Archives : Bruce Clay Blog
December 31, 2009Best of Search Conferences 2009: Day 3
Happy New Year! You’ve come to just the right place to ring in 2010. Looking back at the best practices, expert recommendations and search engine shifts over the last year puts marketers in a prepared state of mind entering the new year. Below you’ll find knowledge nuggets from the year’s most popular conference posts on analytics and conversions, search info for execs, advanced SEO and advanced PPC. So before you toast to a prosperous year to come, get a little introspective with these top takeaways of 2009.
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December 30, 2009
Best of Search Conferences 2009: Day 2
Welcome back to this week’s roundup of the most popular conference coverage on the Bruce Clay, Inc. blog in 2009. You’re in the groove and back for Day 2, where today’s topics are: the future of search, mobile and local marketing, video marketing, and holistic search integration. With four session tracks, plus a keynote address and an SEM Synergy podcast, there’s plenty to cover, so away we go!
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December 29, 2009
Best of Search Conferences 2009: Day 1
It’s the first day of Bruce Clay, Inc.’s annual Best of Search Conferences 2009, where we rally the most popular liveblog posts of the year from shows including SMX West, SES New York, SES San Jose, SMX East and SES Chicago.
Over the next three days, you’ll also find a guest post from an industry friend who offered to share PubCon knowledge on the blog, as well as an IM Spring Break presentation packaged into a blog-friendly form. And to top it all off, every day you’ll be served an episode of the SEM Synergy podcast, broadcast live from a convention hall.
So grab a mug of your favorite caffeinated beverage, throw on the Snuggie and get comfy in your cozy chair. You’ll require no travel, no hassle and no going anywhere for this bevy of search smarts. You’re about to enjoy a search engine marketing conference beamed straight to your glowing computer screen.
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December 28, 2009
Best of Search Conferences 2009: The Agenda
Continuing our tradition, the third annual Best of Search Conferences 2009 is upon us. Over the last year there were five search engine marketing conferences that Bruce Clay, Inc. covered live on the blog, including SMX West, SES New York, SES San Jose, SMX East and SES Chicago. In the Best of Search Conferences 2009, you’ll find the most popular liveblog coverage from those five shows, as well as some other special posts and features.
Search marketer Marty Weintraub, founder and president of aimClear, guest posted on the blog, sharing his takeaways from PubCon Las Vegas 2009. You’ll also find BCI’s director of Eastern region operations, Christopher Hart, sum up his presentation from IM Spring Break. Plus, you can close out each day of the Best of Search Con by kicking back with a podcast of live broadcasts from search conferences this year. Here’s the agenda of what will be presented during this year’s Best of Search Conferences, coming to the blog all this week. Enjoy! And happy holidays!
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December 24, 2009
Happy Holidays 2009
‘Twas the day before Christmas and white hat SEOs
Were excited for presents with ribbons and bows!
They had been nice, and Santa knew well
They were deserving of gifts and jingling bells!
At the Bruce Clay, Inc. holiday party they came,
Bringing good kin along for the games!
And who but Santa Clay did appear
With a bag full of fun and love for the New Year!
I just wanted to add one final dash of holiday cheer to the blog before leaving for the long holiday weekend. Here’s a quick handful of fun holiday finds…
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Marc's special SEO Christmas wish list
Well the silly season is upon us, the year is winding down with all matter of festivities (the Bruce Clay Christmas party was most enjoyable) taking place. Having decided to go the Christmas shopping online route and not run the gauntlet shopping with the heavy crowds, I have become pretty adept at making wish lists. [...]
December 23, 2009
Friday Recap: Midweek Minicap Edition
Happy, er, Wednesday? With Christmas just around the corner it’s a short week for most, so you get your mini recap early.
This morning Bruce Clay, Inc. came together for some jolly making around the tree. Hot cocoa, apple cider and eggnog were all close at hand, though it was an otherwise dry gathering. Nowadays “dry” doesn’t necessarily mean alcohol-free. With the help of a newly developed technique, vodka and other liquors can now be distributed in pill form. Can you say “trouble”? [To clarify, there was no drinking going on at the party. --Susan] Please! I had a belly full of cocoa!
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December 22, 2009
Why Now Is the Time to Join SEMPO
It’s nearly the end of the year, which marks another year that SEMPO has been a champion of the search engine optimization and Internet marketing industry. For years, the Search Engine Marketing Professional Organization has been a support and resource for the search engine marketing community, offering research, trend-reporting and education to SEOs and the larger business community.
If you have some money left in your pocket after holiday gift giving, or if you’re planning next year’s budget, consider the offerings of SEMPO membership and the SEMPO Institute. It’s an especially good time to consider the benefits SEMPO has to offer because a 25 percent discount is being offered on all SEMPO Institute courses if you register by December 31 with the discount code DEC09.
At this point you may be wondering what SEMPO can offer you. I figured that one of the best people up to the task of sharing the advantages of an organization like SEMPO is the president herself, Sara Holoubek. I asked Sara some questions about SEMPO, coming from the perspective of someone who may be familiar with the group, but who’s still curious about “What’s in it for me?!” I also got her to go behind the scenes of the SEMPO board and to give up a sneak peak of what SEMPO members and the larger SEO community can look forward to in 2010.
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December 21, 2009
How SEO is Like a Smile
When holiday cheer is in the air, I get in this state of mind where I hear jingle bells everywhere and the whole world is aglitter with tinsel. I have this constant stream of carols looping through my head and an urge to flavor everything with peppermint. But the holidays aren’t always a happy time for all.
The holidays are billed as a time of love and togetherness, which is great fun if you have someone to share it with. But when we’re reminded that others don’t have someone to share life and love with, we remember that the holidays are also about giving. As we remember all the things we have to be thankful for, we’re reminded that the world is full of people in need.
One of the simplest but most heart-felt gifts one can give, all year round, is a smile.
Now, don’t you worry if this was your reaction:
What do you mean, “Give a smile”? I’m an Internet marketer, not a GAP model! *
Not to worry. As it turns out, smiling has a lot in common with something you’re very familiar: search engine optimization!
December 18, 2009
Friday Recap: Special Snowflake Edition
Happy Friday! This has been one of the longest, craziest weeks I’ve had in some time, and I know I’m not alone.
Not that I’m complaining. Being busy is better than being bored any day, especially when the busyness is due to a preponderance of fun! In just a few days, we decorated the office in festive fashion, laughed and played at the office holiday party, and experienced the spiritual awakening known as the bacon explosion. Join in on our holiday fun!
Earlier this week the BCI team headed out to the nearby go kart racetrack for this year’s holiday party! These pics tell the story…
Maryann, me, Dawn, Nasim, Steffani, Paula and Pam wait for the flag to start our heat…
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